Responsibilities

• Overall responsible for developing and executing Rystad Energy’s regional marketing plans (for North America) and campaigns for the designated key sub-markets, and adjusting and optimizing those plans by evaluating success scores
• Develop and execute and develop the Account-Based Marketing strategy and activities for selected key accounts, as part of the Client Marketing strategy
• Partner with the growth marketing team to lead high-intent paid search, conversion rate optimization, lead nurturing and technical landing pages with responsibility for local posting and develop and execute multi-touch campaigns for attribution, nurturing and expansion
• Support the local events team with commercial prioritization and segment-tailored content
• Understand our target market and utilize marketing tactics – whitepapers, webinars, webpages, email campaigns, broadcast, partnerships –to fill the marketing bowtie and nurture incoming leads further to sales-qualified leads
• Support, as needed, marketing for high-value regional products
• Understand the energy market and how different changes can be incorporated into your current marketing activities
• Identify and develop local thought leaders for enhanced content generation and community-building efforts
• Take part in regional commercial feedback by running surveys, interviewing Sales and gathering feedback to input into the overall regional marketing strategy
• Identify and support external events and partnerships associated with your sub-region’s needs

Requirements

• 3-5 years of relevant work experience (regional marketing, account-based marketing, product marketing, digital marketing, sales enablement, positioning and messaging, audience marketing)
• Bachelor’s degree in marketing, advertising, or communications
• Fluent in Portuguese and/or Spanish (Portuguese preferred) in addition to English
• Previous experience with the energy sector, consulting industry, or DaaS/SaaS
• Proven track record of organizing and hosting webinars, events and content-based campaigns
• Excellent verbal and written communication skills (all materials in English, sometimes translated to local languages for the market)
• Knowledge of CRM systems, marketing automation platforms, webinar-hosting tools, Canva, and basic videography/video editing capabilities are beneficial
• Strategic thinker with analytical skills
• Team player comfortable with managing multiple stakeholders with strong opinions
• Strong multi-tasker with the ability to remain focused
• Self-motivated achiever comfortable communicating with all seniority levels

Benefits

• A global and quickly expanding international business culture
• A diverse, dynamic, entrepreneurial, and highly skilled working environment
• Development opportunities internationally
• Competitive compensation package and bonus plan
• 100% employer-paid healthcare premiums for you and your family
• 401(k) employer match up to 5%
• Four weeks of vacation