Marketing Manager North America

Virginia, USA (Hybrid)

Salary Not AvailableMid Level5+ years expFull time

Posted 6 months ago

Job Summary

Drive US defense market-focused marketing to enable high-value bids and field sales for Robin’s radar/defense split.

  • Own US-facing marketing, adapting global messaging for defense procurement and bids.
  • Must-have: 5-10+ years in B2B marketing with defense/aerospace or deep tech.
  • Standout: 20% Avian Segment messaging and active global coordination.

Job Description

Responsibilities

  • Commercial Marketing & Sales Enablement: Adapt global messaging for the US defense procurement environment and support high-value bids to ensure alignment between buyer expectations and global positioning.
  • Brand Positioning & Credibility: Strengthen our reputation within the US defense ecosystem by contributing to thought leadership and supporting PR activities in coordination with global communications.
  • Events & Field Marketing: Lead US participation in key trade shows and conferences, ensuring events generate significant commercial impact through targeted pre-event messaging and structured follow-up.
  • Digital & Market Activation: Guide US-targeted digital positioning and provide structured feedback to global digital teams to ensure campaigns align with commercial objectives.
  • Market & Competitive Intelligence: Monitor US defense and aviation developments, track evolving buyer expectations, and translate these market signals into actionable input for global teams.
  • Avian Segment Support: Dedicate focused effort (approx. 20%) to adapting messaging for US airports and wind energy customers while maintaining clear differentiation from defense positioning.
  • Global Coordination: Identify material gaps and coordinate development with global teams to ensure the US sales team has the tools they need to succeed.

Requirements

  • Experience: 5-10+ years of B2B marketing experience, with a strong preference for backgrounds in defense, aerospace, robotics, or deep tech.
  • Technical & Strategic Skills: Commercially driven and strategically minded with strong writing and positioning capabilities.
  • Sales Support: Proven experience supporting field sales teams and a deep understanding of the US defense procurement environment.
  • Adaptability: Comfortable operating autonomously in a scaling environment and effectively navigating a matrix organization.
  • Collaboration: Ability to build strong relationships with internal global teams and external partners, including PR agencies, event partners, and industry associations.
  • Location & Travel: Located in the US with the ability to travel for business up to 25% of the time, working the remainder from an office or remotely.

    Benefits

    • Working for a Great Place to Work® certified company;
    • The ability to directly contribute to and impact one of North America’s most pressing security challenges;
    • Opportunities to develop your skills even further through training and certifications;
    • A front row seat into the exciting and underserved CUAS market;
    • Flexibility to be at the top of your game. We not only offer flexible hours but also operate in a hybrid work environment. Instead, work from home and get some focus time? No problem!
    • High-quality laptop, monitor, work phone, noise-canceling headphones, and any other equipment necessary for your role;
    • An international team of 30+ nationalities, full of high-performance colleagues you can exchange experiences with and learn from, plus social events and Friday drinks;
    • Benefits like: 401K with a 4% employer contribution, top-notch insurance, generous vacation plan with federal holidays, and a yearly performance bonus;
    • Paid time off (“PTO”) balance of 27 days per calendar year.

    Marketing Manager North America

    Robin Radar · Virginia, USA · Hybrid