Marketing Manager

Vadnais Heights, MN (On-site)

$70K/yr – $130K/yrSenior Level5+ years expFull time

Posted 13 days ago

Job Summary

Own and lead the marketing function from strategy to execution, aligning programs with growth goals, product development, and market expansion.

Strategic marketing leadership and roadmap ownership
Cross-functional collaboration to translate product features into customer value
Digital marketing, demand generation, and lead management oversight

Job Description

Responsibilities

Strategic Marketing Leadership
Develop and execute the company's annual marketing strategy, goals, and budget.
Align marketing initiatives with corporate growth objectives, new product development, and market expansion opportunities.
Establish and monitor key performance indicators (KPIs) to evaluate marketing effectiveness and return on investment.
Analyze market trends, customer needs, competitive activity, and industry developments to identify opportunities for growth.
Product Marketing & Manufacturing Support
Partner with Engineering and Product Development teams to translate technical product features into compelling customer-focused value propositions.
Develop technical marketing materials including brochures, product catalogs, application guides, case studies, videos, and customer success stories.
Collaborate with Engineering to communicate product innovations and technical capabilities to distributors, OEMs, and end users.
Digital Marketing & Lead Generation

Requirements

Bachelor's degree in Marketing, Communications, or a related field.
Five or more years of progressive marketing experience, preferably within manufacturing, industrial, automation, motion control, engineered products, or technical B2B environments.
Demonstrated success developing and executing comprehensive marketing programs that drive business results.
Experience managing multiple priorities and projects independently.

Preferred

Experience marketing industrial, mechanical, automation, power transmission, motion control, or technical engineered products.
Experience supporting distributor networks, OEM customers, or global sales organizations.

Nexen Group

Nexen Group supports entrepreneurs and companies at every stage of their growth with tailored outsourced financial services (Part-time CFO). As a member of the French Chartered Accountants corporation ("Ordre des experts-comptables") and the French statutory auditors corporation ("Compagnie Nationale des Comissaires aux comptes"), we are much more than just an accounting firm. With solid experience working with start-ups, scale-ups, and listed companies (Euronext, Nasdaq), our partners provide personalised expertise to address each client’s strategic and financial challenges. Our areas of expertise include: • Management control: financial forecasting, budget monitoring, reporting, and cost accounting • Consolidated accounts under IFRS or CRC 99-02 standards, GAAP conversion • Support for IPOs in France and the United States • Implementation of internal control procedures (SOX) • Due diligence: fundraising, M&A transactions • Cash management and liquidity optimizationAt Nexen Group, we believe in a proactive and customized approach to help our clients meet their financial challenges and achieve their growth objectives.

Founded in 2024

Boulogne-Billancourt, Île-de-France, FRA

2 employees

nexen-group.com