Director, Point of Care

New York City, NY (On-site)

$107K/yr – $171K/yrDirector/Executive7+ years expFull time

Posted 2 hrs ago

Job Summary

Owns the Point of Care strategy and delivery, guiding investment decisions, execution, and education across the team while partnering with media stakeholders.

Leads POC investment strategy and daily execution.
Manages cross-functional delivery, governance, and talent development.
Builds strong partner and internal relationships to drive POVs and education.

Job Description

Responsibilities

The Point of Care channel investment strategy
Owns POC tactical recommendation including business rules for office selection and cross franchise strategy
Point of contact for Monthly & Quarterly validation and verification of each partner regarding any blocking issue. Confirmation of delivery by office.
Accountable for daily execution of Point of Care team tasks
Accountable for managing timely delivery of Point of Care team projects and tasks
Ensures standard methodologies in Point of Care process, efficiencies, etc.. are implemented and operational
Accountable for ongoing Marketplace intelligence + POVs
Accountable for POC marketplace 101s and education days
Drives POVs on new investment offerings, processes and technologies
Responsible for assignment and execution of ad hoc projects

Requirements

7+ years of media planning and/or buying for with preference in Point of Care, Out of Home, or HCP
2+ years recent HCP media experience
2+ years people management experience

Benefits

medical coverage, dental, vision, disability, 401K, as well as parental and family care leave, family forming assistance, tuition reimbursement, and flexible time off.

Publicis Health Media

Publicis Health Media (PHM) is the market-leading media agency in the health category, providing unmatched DTC and HCP health, wellness and pharmaceutical expertise, innovation and unmatched clout.Our team of market makers works closely with an expansive set of consumer and HCP media partners, consistently identifying first-to-market opportunities that help our clients disrupt their categories and drive business growth. We believe that everyone deserves to have a positive healthcare experience. That healthcare marketing must go beyond the expected and the traditional. That we need to push the boundaries of media through data, content, commerce and creativity. Together we create powerful experiences that matter, driving better health outcomes for the people we serve.

Founded in 2012

Philadelphia, Pennsylvania, USA

800 employees (170 in marketing)

www.publicishealthmedia.com