Responsibilities

• Lead traffic growth and audience acquisition across search, social, referral, and emerging platforms
• Own the full funnel from first click through subscription conversion, optimizing engagement and retention
• Develop and optimize paywall strategies, messaging, and user flows to increase conversions
• Analyze performance across traffic, engagement, and conversion metrics to inform strategy
• Build and manage distribution strategies across search engines, news aggregators, and social platforms
• Partner with editorial teams to optimize headlines, packaging, timing, and content distribution
• Drive experimentation across channels, messaging, and user experiences to improve performance
• Identify and scale emerging growth opportunities such as Google Discover and algorithm driven platforms
• Manage cross functional initiatives, timelines, and execution across teams

Requirements

• Background in Marketing, Communications, Journalism, or a related field preferred
• Experience in digital publishing, audience development, or growth marketing for news or media organizations
• Proven track record of driving traffic growth and subscription conversion through data driven strategies
• Strong understanding of SEO, content distribution, and platform dynamics including Google Discover
• Experience testing and optimizing paywalls, user flows, and conversion strategies
• Ability to analyze data and translate insights into actionable growth initiatives
• Strong ownership mindset with the ability to build and execute strategies independently
• Excellent communication, organization, and cross functional collaboration skills