Marketing Manager, New CVRM Franchise

Responsibilities

• Provide ongoing marketing support to sales teams through tools, content, messaging, and resources that drive field effectiveness and customer engagement.
• Actively communicate with clients and internal stakeholders on day-to-day brand strategy execution to ensure alignment, momentum, and measurable impact.
• Monitor the market environment, competitive landscape, and key trends to inform strategy, positioning, and campaign optimization.
• Translate and execute key strategic imperatives for Transforming Patient Care into actionable, integrated plans across channels and customer segments.
• Participate in the annual operational planning process, including budget inputs, resource planning, and channel mix recommendations.
• Conduct qualitative and quantitative research; develop customer and market insights that shape brand strategies, content, and experience design.
• Define and execute success metrics; analyze brand performance programs; synthesize findings into clear recommendations and action plans.
• Engage customers based on preferences and behaviors; tailor messaging and experiences to improve relevance, reach, and outcomes.
• Use innovative digital capabilities and omnichannel tools to enhance customer interactions and enable efficiency in ways of working.
• Demonstrate openness to new ideas; pilot and scale innovative approaches that improve execution, brand impact, and patient outcomes.

Requirements

• Bachelor’s Degree
• 0-3+ years experience in one or a combination of : pharmaceutical, healthcare, scientific, clinical, institutional or related industry experience OR marketing or advertising industry experience

Preferred

• Sales and/or sales leadership experience preferred
• Advanced Degree in Business, Marketing, or Science
• Demonstrated Learning Agility

Benefits

• Benefits offered included a qualified retirement program [401(k) plan]; paid vacation and holidays; paid leaves; and, health benefits including medical, prescription drug, dental, and vision coverage in accordance with the terms and conditions of the applicable plans.
• Additional details of participation in these benefit plans will be provided if an employee receives an offer of employment.