Responsibilities

• Create, monitor, and optimize Facebook / Meta ad campaigns from inception to completion, focusing on improving lead quality through targeted strategies and compelling creative content, including videos, memes, informational posts, and static images.
• Own and continuously enhance our GoHighLevel CRM system—designing workflows, managing pipelines, implementing tagging strategies, and developing SMS/email automation sequences. Conduct A/B testing to improve conversion rates.
• Develop and post consistent organic content across YouTube, Instagram, Facebook, and TikTok to build brand credibility, increase audience engagement, and grow our online presence.
• Manage relationships with external Google Ads and SEO agencies, ensuring they deliver measurable ROI and supporting efforts to expand our AEO, SEO, and LLM search visibility.
• Leverage community and business development relationships, including HOAs, real estate agents, home inspectors, and local businesses, to generate leads and foster strategic partnerships.
• Refine lead intake processes and utilize AI-assisted lead handling tools to improve booking rates and lead conversions.
• Develop and execute channel strategies, analyze performance metrics, scale successful campaigns, retire underperforming initiatives, and provide regular performance reports to leadership.

Requirements

• Proven experience in creating, monitoring, and optimizing Facebook / Meta advertising campaigns with measurable results.
• Experience managing external Google Ads and SEO agencies, with a track record of accountability and ROI-focused results.
• Hands-on experience in developing and posting organic social media content across platforms such as YouTube, Instagram, Facebook, and TikTok.
• Highly tech-savvy and comfortable adopting new tools and AI technologies to enhance marketing performance.
• Strong communication skills to support business development efforts and community partnership initiatives.

Nice to have

• GoHighLevel familiarity is highly preferred.
• Bonus qualifications include video capture/editing skills, expertise in AEO/SEO/LLM optimization, or experience in home-services marketing.

Benefits

• Kingfisher Roofing offers a competitive salary ranging from $60,000 to $90,000 annually, commensurate with experience and expertise.
• Our benefits package includes health insurance options, paid time off, opportunities for professional development, and a collaborative work environment.
• As a hybrid role, employees will have the flexibility to work remotely while maintaining a presence in our Austin office.
• We foster a culture of innovation, continuous learning, and growth, encouraging our team members to develop their skills and contribute meaningfully to our company's success.