Responsibilities

• Market Research & ICP Alignment
  - Conduct deep market analysis to identify opportunities, competitor moves, and audience insights across the US and Canada.
• Ensure campaigns are designed to directly resonate with our ICPs, reflecting the distinct business cultures and dynamics of North American markets.
• Campaign Strategy & Execution
• Develop integrated marketing campaigns tailored for the US, with expansion into the Canadian market.
• Drive earned media efforts, partnerships, and collaborations to boost visibility and credibility across North America.
• Collaborate with PPC, Brand Marketing, and Automation teams to align strategies and secure stakeholder buy-in.
• Ensure seamless execution of campaigns from planning to delivery.
• Partnerships & Networking
• Build and nurture relationships with media, industry influencers, and tech partners across the US and Canada.
• Leverage personal and company networks to create co-marketing opportunities, event presence, and thought leadership initiatives.
• Performance Measurement & Reporting
• Define clear KPIs for brand visibility, lead generation, and pipeline contribution.
• Track, analyze, and report on campaign effectiveness, continuously optimizing for better ROI.