Marketing Manager at Native Teams | Florida, NY | $90K/yr – $120K/yr

Marketing Manager

Florida, NY (Remote)

$90K/yr – $120K/yrMid Level5+ years expFull time

Posted 5 months ago

Job Summary

Drive North America marketing strategy and execution for a fintech startup, aligning campaigns with ICPs and building earned media, partnerships, and pipeline across the US and Canada.

Own end-to-end campaigns and ICP-aligned messaging across NA markets.
Must-have: 5+ years in B2B tech marketing with NA regional experience.
Standout: Deep network across US/Canada media and tech partnerships.

Job Description

Responsibilities

Market Research & ICP Alignment
- Conduct deep market analysis to identify opportunities, competitor moves, and audience insights across the US and Canada.
- Ensure campaigns are designed to directly resonate with our ICPs, reflecting the distinct business cultures and dynamics of North American markets.
Campaign Strategy & Execution
- Develop integrated marketing campaigns tailored for the US, with expansion into the Canadian market.
- Drive earned media efforts, partnerships, and collaborations to boost visibility and credibility across North America.
- Collaborate with PPC, Brand Marketing, and Automation teams to align strategies and secure stakeholder buy-in.
- Ensure seamless execution of campaigns from planning to delivery.
Partnerships & Networking
- Build and nurture relationships with media, industry influencers, and tech partners across the US and Canada.
- Leverage personal and company networks to create co-marketing opportunities, event presence, and thought leadership initiatives.
Performance Measurement & Reporting
- Define clear KPIs for brand visibility, lead generation, and pipeline contribution.
- Track, analyze, and report on campaign effectiveness, continuously optimizing for better ROI.
- Share insights with leadership and cross-functional teams to guide future strategy.

Requirements

5+ years in B2B Marketing, preferably in tech/SaaS, with at least 2 years in a regional role covering North America.
Expertise: Strong understanding of the US and Canadian markets, customer behavior, and media landscape.
Proven ability to design and execute tailored marketing campaigns across North American markets.
Strong proficiency in earned media, PR, and partnership management.
Excellent stakeholder management, able to influence and secure alignment across teams.
Analytical mindset with experience measuring marketing performance and ROI.
Fluency in English required; French proficiency is a plus (given Canadian market presence).

Preferred

French proficiency is a plus
Existing connections in the US and Canadian tech ecosystems are highly desirable
Strong preference for candidates with NA regional marketing experience

Benefits

Dynamic and interesting work in an early-stage, funded startup
Ability to influence the next stages of our growth
Flexible work environment
Competitive salary
Experience working in the ever-changing world of fintech
Opportunities for professional and personal growth

Native Teams

Global payroll? Sorted. Compliance? Handled. Payments? Done.Native Teams is the global platform for work payments and employment.We believe global expansion shouldn’t be complicated. Beyond managing global payroll, compliance, and taxes, we power international hiring with flexible financial tools and multi-currency payments.Since 2020, Native Teams has empowered businesses to scale efficiently, without opening local entities, while their international teams and gig workers benefit from financial security and stability.At Native Teams, we prioritise putting people first, supporting businesses to grow while ensuring their teams are valued.Why businesses choose Native Teams:- Expert support in 85+ countries- Trusted by 3000+ companies worldwide - Up to 3x lower global employment costs- Flexible, secure payment solutions for global teams and gig workersEnabling team success, driving business growth.Want to make global workforce management easier? Book a demo here. https://nativeteams.com/book-a-demo

Founded in 2020

Skopje, Skopje Statistical Region, MKD

344 employees (41 in marketing)

nativeteams.com