Responsibilities

• Lead Strategic Marketing Initiatives: Develop and execute integrated marketing strategies that align to business goals and drive awareness, engagement, utilization and revenue growth across key products and programs.
• Own Product and Value Storytelling: Translate complex offerings into clear, compelling value propositions and messaging frameworks that resonate with diverse member audiences and differentiate in the marketplace.
• Drive Multi-Channel Campaigns: Concept and deliver end-to-end campaigns across digital, email, social, web and event channels—optimizing the right mix to reach and convert target audiences.
• Leverage Data to Inform and Optimize: Use audience segmentation, campaign performance metrics, and insights (engagement, conversion, behavior) to continuously refine strategies and improve results.
• Bring a Modern Marketing Approach: Utilize AI tools and marketing technologies to enhance content creation, streamline workflows, and increase campaign effectiveness.
• Act as a Strategic Partner: Collaborate closely with cross-functional stakeholders and senior leaders to define goals, assess opportunities, prioritize initiatives and deliver marketing solutions that drive impact.
• Champion Focus and Effectiveness: Evaluate incoming requests through a strategic lens—ensuring alignment, guiding stakeholders to the most effective approach and protecting campaign integrity.
• Collaborate Across Teams: Partner with creative, communications, and marketing operations teams to ensure cohesive execution, strong brand alignment, and high-quality deliverables.

Requirements

• Bachelor’s degree in Marketing, Communications, Advertising, or a related field.
• 5+ years of experience in marketing, ideally within a complex, matrixed organization.
• Proven ability to develop and execute integrated, multichannel campaigns that drive measurable outcomes.
• Strong experience using data, audience segmentation and analytics to inform strategy and optimize performance.
• A strategic mindset with the ability to connect business goals to marketing efforts and ultimately business impact and growth.
• Exceptional assertive communication skills with a talent for asking the right questions, and then translating ideas into compelling, actionable messaging.
• Ability to report to the office when required.

Preferred

• Experience in product marketing, education, events or membership-driven organizations
• Experience in a large trade association