Marketing Manager

Indianapolis, IN (Unknown)

Salary Not AvailableSenior Level8+ years expFull time

Posted 2 months ago

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Job Summary

Own the BD and marketing engine for a multi-office professional services firm, shaping strategy, pipeline, and executive relationships across pharma, biotech, and industrial sectors.

  • BD Strategy & Pipeline: own the annual plan, multi-office pursuit tracking, win-rate metrics, and a scalable GTM for new geographies and services.
  • Client Relationships & Retention: supervise multi-level account management, executive engagements, and a proactive retention program to protect at-risk relationships.
  • Brand & Content Leadership: drive external brand, events, and materials, aligning with market intelligence and strategic opportunities.

Job Description

BD leadership with firm-wide growth targets and multi-office alignment, plus a clear ownership of the pipeline, go-to-market for new geographies and client segments.

  • Develop and own MNA's annual marketing and business development strategy, aligned with MNA's Strategic Plan and the firm's goal of 300+ staff
  • Build and manage a structured BD pipeline — tracking pursuits, client activity, and win rates across all three offices in coordination with the ownership group
  • Lead market analysis and competitive intelligence: identify sector trends, whitespace opportunities, and emerging client needs in pharmaceutical, biotech, and industrial markets
  • Define and execute MNA's go-to-market approach for new geographies, services, or client segments
  • Set and report on key marketing metrics: pipeline value, win rate, client retention, and brand reach
  • Own multi-level client relationship management across MNA's key accounts — structured touchpoints, executive meetings, and proactive outreach that spans project managers, principals, and ownership
  • Serve as a senior relationship lead with key clients; attend client events, facility visits, and strategic planning sessions
  • Develop and execute a client satisfaction and retention program; identify at-risk relationships and lead recovery efforts
  • Build relationships with prospective clients — research, introductions, and long-cycle relationship development in target sectors
  • Lead MNA's external brand and content strategy: social media, video, journal articles, conference participation, and event programming
  • Represent MNA at industry conferences, association events, and speaking engagements
  • Oversee production of all client-facing materials: proposals, capability statements, project write-ups, and presentations
  • Plan and execute MNA-sponsored events: Tech Days, client forums, and professional development programming
  • Recruit, develop, and manage the marketing team (Coordinator and Specialist levels)
  • Build the marketing infrastructure: CRM adoption, asset management, proposal processes, and reporting systems
  • Collaborate with the Manager of Professional Operations and HR Manager on BD-aligned hiring strategy
  • Provide quarterly marketing and pipeline reports to the ownership group
  • 8–12+ years of progressive marketing and business development experience, with the majority in AEC, engineering, construction, owner's representation, or a closely related technical services sector
  • Demonstrated track record of building or significantly growing a marketing and BD function inside a professional services firm
  • Experience managing multi-level client relationships in a B2B professional services context — you have sat across the table from facility managers, capital project directors, and C-suite owners
  • Proven ability to lead proposal efforts on complex, competitive pursuits
  • Strong executive-level communication skills — written, verbal, and in-person presentation
  • Experience hiring and developing marketing staff
  • Familiarity with CRM platforms; Deltek or similar AEC business development tools a significant plus
  • Proficiency in or working knowledge of Adobe Creative Suite (InDesign primary); able to direct design work and maintain brand standards
  • Bachelor's degree in Marketing, Business, Communications, or a related field is preferred — a demonstrable record of results in AEC business development carries equal or greater weight
  • Meaningful equity or compensation upside as the firm scales — structure to be discussed with qualified candidates