Responsibilities

• Develop and own MNA's annual marketing and business development strategy, aligned with MNA's Strategic Plan and the firm's goal of 300+ staff
• Build and manage a structured BD pipeline — tracking pursuits, client activity, and win rates across all three offices in coordination with the ownership group
• Lead market analysis and competitive intelligence: identify sector trends, whitespace opportunities, and emerging client needs in pharmaceutical, biotech, and industrial markets
• Define and execute MNA's go-to-market approach for new geographies, services, or client segments
• Set and report on key marketing metrics: pipeline value, win rate, client retention, and brand reach
• Own multi-level client relationship management across MNA's key accounts — structured touchpoints, executive meetings, and proactive outreach that spans project managers, principals, and ownership
• Serve as a senior relationship lead with key clients; attend client events, facility visits, and strategic planning sessions
• Develop and execute a client satisfaction and retention program; identify at-risk relationships and lead recovery efforts
• Build relationships with prospective clients — research, introductions, and long-cycle relationship development in target sectors
• Lead MNA's external brand and content strategy: social media, video, journal articles, conference participation, and event programming