Marketing Manager

Responsibilities

• Lead the marketing department and manage external partners (advertising, SEO/PPC, web, photography), holding them accountable for results
• Build annual and quarterly marketing plans, manage the budget, and report results to leadership (leads by source, cost per lead, close rate, and ROI)
• Lead and protect the Murphy Bros. brand across digital, print, and physical touchpoints
• Oversee our website, content strategy, email marketing, Google Business Profiles, and online directories
• Manage lead-generating partnerships (e.g., Houzz, BBB, GuildQuality, Chamber and Realtor programs) and direct paid search, paid social, and SEO
• Work with Sales to ensure leads are tracked, followed up, and converted
• Lead our reviews, referral program, and PR, including award entries and press releases
• Build referral relationships with real estate agents, interior designers, and trade partners, and represent Murphy Bros. at local events and home shows

Requirements

• Bachelor’s degree in marketing, communications, business, or a related field
• 5+ years of marketing experience, including budget ownership and managing agencies or vendors
• Strong knowledge of digital marketing, SEO, SEM, social media, email, and content creation
• Comfort with data, reporting, and ROI analysis
• Excellent writing and editing skills
• A strategic planner who also enjoys hands-on work
• Organized and detail-oriented, able to manage several projects and deadlines
• Experience with marketing tools and CRMs (e.g., BuilderTrend, GuildQuality, Google Ads, Meta Business Suite)

Preferred

• Supervisory experience preferred; residential remodeling, construction, or home services experience is a strong plus