Marketing Manager

Responsibilities

• Develop and execute integrated marketing strategies to support retail growth and sales performance
• Manage campaign planning, paid advertising, and promotional initiatives aligned with Verizon programs
• Partner with the Verizon local marketing team to maximize co-op and brand opportunities
• Support go-to-market initiatives for device launches, promotions, and seasonal campaigns
• Manage and grow the company’s social media presence across platforms
• Oversee SEO, SEM, and paid digital advertising campaigns (Google Ads, Meta, etc.)
• Optimize and manage Google Business Profiles for all store locations
• Leverage data analytics tools to track performance and drive data-based decisions
• Manage CRM and email marketing campaigns to increase retention and repeat business
• Coordinate and execute grand openings and store-level marketing initiatives

Requirements

• Proven experience in Digital Marketing, Social Media Management, and Content Creation
• Proficiency in SEO, SEM, Google Ads, and data analytics tools
• Experience with campaign management and paid advertising strategy
• Familiarity with CRM platforms and email marketing systems
• Strong analytical mindset with the ability to interpret performance metrics
• Excellent communication, leadership, and collaboration skills
• Bachelor’s degree in marketing, Communications, Business, or related field

Preferred

• Experience in retail, wireless, or lifestyle branding preferred