Responsibilities

• Keen understanding of the consumer, consumer journey, foundational brand architecture, brand universe, brand ID and go-to-market elements.
• Strength in building brand plans, go-to-market strategies, developing frameworks, formulating commerce plans, cultivating partnerships across distribution tiers.
• Strength in PR strategy, marcom, channel strategy, regional programming, and sales relationships.
• Ability to collaborate with a proven and dynamic direct to consumer team to achieve goals.
• Ability to develop strategic and creative decks and tools for distributor networks and gatekeepers.
• Continuous research of industries outside of alcohol beverage for breakthrough strategies and growth opportunities.
• Strong P&L understanding, demand ownership, and S&OP planning.
• Regularly update budget allocations based on evolving business needs.
• Fluency in design language with the ability to translate brand foundational strategy and innovation into compelling visual frameworks.
• Partner with internal and external designers to build brand identities, packaging systems, and creative universes that communicate both strategic clarity and emotional resonance.
• Elevate brand storytelling through intentional use of typography, color systems, imagery, and structural design elements that align with consumer trends and cultural aesthetics.
• Build tools that make brand architecture, innovation strategy, and consumer insight visible, memorable, and actionable across the organization and with distributor/retail partners.
• Pull and analyze data from various platforms like Nielsen and IRI to inform decision-making.
• Continuously monitor brand health indicators ensuring alignment with strategic objectives.
• Understanding attribution analysis is crucial for accurately assessing the impact of various marketing channels on overall business performance.
• Represent the brand in PLM meetings, driving product innovations and SKU rationalization efforts.
• Stay attuned to market trends and competitor activities, providing strategic recommendations to stay ahead of the curve.
• Conceptualize and execute innovative brand campaigns, leveraging partnerships, events, and multimedia channels.
• Collaborate with agencies to develop compelling POS materials and creative content, ensuring brand consistency and resonance.
• Strong understanding of retail and on-premise channels.

Requirements

• Education: Bachelor's degree in business/marketing required.
• Experience: Minimum 5 years of relevant brand marketing experience (Including alcohol beverage industry, CPG industry and others with aligned competencies).
• Exceptional communication and presentation skills, with the ability to engage stakeholders at all levels.
• Strong analytical mindset with a creative flair, capable of driving branding initiatives based on both data and long-term vision.
• Ability to manage multiple priorities in a fast-paced environment and make sound decisions under pressure.
• Team player and willingness to work when the business needs the support.

Benefits

• best-in-class benefits package