Marketing Manager, Multifamily Digital Marketing

Responsibilities

• Prospect & Resident Experience- Champion a hospitality-first approach to the customer journey, from first impression through lease renewal.
• Develop and implement resident engagement initiatives that strengthen community culture and resident satisfaction.
• Create marketing campaigns supporting resident events, move-in experiences, referrals, renewals, and community programming.
• Partner with onsite teams to identify opportunities that enhance both the prospect and resident experience.
• Social Media & Content Creation- Develop and execute portfolio-wide social media strategies across Instagram, Facebook, LinkedIn, TikTok, and emerging platforms.
• Create engaging content calendars showcasing community lifestyle, resident experiences, local partnerships, and team culture.
• Produce graphics, presentations, flyers, and marketing collateral using Canva.
• Stay current on social media trends, platform updates, and emerging digital best practices.
• Coach and support onsite teams in creating authentic, brand-aligned local content.
• Brand & Marketing Support- Maintain consistent brand standards across all communities and marketing materials.

Requirements

• Bachelor's degree in Marketing , Communications, Hospitality, Business, or a related field preferred.
• 3-5+ years of experience in multifamily marketing, customer experience, hospitality, or a related industry. Multifamily property management or apartment marketing experience is highly preferred.
• Strong knowledge of social media platforms, content creation, and digital engagement strategies.
• Experience using Canva to create marketing collateral and digital content.
• Working knowledge of Knock CRM and Yardi or comparable multifamily software.
• Excellent written and verbal communication skills.
• Strong organizational and project management abilities with exceptional attention to detail.
• Creative mindset with a passion for delivering exceptional customer experiences.
• Ability to manage multiple priorities in a fast-paced environment.
• Graphic design and visual storytelling.

Benefits

• Cushman & Wakefield provides eligible employees with benefit programs, generally including health, vision, and dental insurance, flexible spending accounts, health savings accounts, retirement savings plans, life, and disability insurance programs, and paid and unpaid time away from work.