Responsibilities

• Google Ads — build and run paid search from the ground up. We're not capturing search intent today and it was once our #2 sales channel. Search-first, tight match types, negative-keyword discipline, landing pages that convert. This is the core of the job.
• Lifecycle marketing — email and SMS nurture in ActiveCampaign and HubSpot. Over half our sales come from leads a year or more old; the database is a channel and you'll run it — reactivating cold leads, keeping warm deals from backing out.
• Organic social — a steady, planned content cadence across our English and Spanish accounts.
• Radio — point of contact with stations on buys, scripts, and mentions; tune spots against tracked call volume.
• Direct mail — run the mailer campaigns end to end: list targeting, creative, Postalytics production, tracking.

Requirements

• 7–10 years of marketing experience, real estate or land marketing strongly preferred
• Google Ads results you can walk us through in detail — real accounts, real budgets, what you inherited, what you changed, what happened. Non-negotiable
• Hands-on lifecycle/CRM experience (HubSpot, ActiveCampaign, or similar)
• You understand our buyer without a research report — you hunt, ride, camp, build, or grew up around people who do
• Spanish fluency is a genuine plus and we'll pay for it
• Experience: Marketing: 5 years (Required)
• Ability to Commute: Heber City, UT 84032 (Required)
• Work Location: Hybrid remote in Heber City, UT 84032

Preferred

• Spanish fluency is a genuine plus and we'll pay for it

Benefits

• Paid time off