Marketing Manager for Motto Clear Aligners at Aspen Dental | Chicago, IL | $100K/yr – $130K/yr

Aspen Dental

Marketing Manager for Motto Clear Aligners

Chicago, IL (On-site)

$100K/yr – $130K/yrSenior Level5+ years expFull time

Posted 3 weeks ago

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Job Summary

Own Motto brand and multi-channel campaigns to drive orthodontic care conversion, using cross-functional collaboration to optimize campaigns, creative, and consumer insights across web, social, and CRM.

Brand and GTM ownership: lift awareness, conversion, and utilization across practices.
Campaign leadership: manage web, social, digital, and CRM programs with measurement and optimization partners.
Creative and insights: drive cross-channel creative development and apply performance learnings to product and campaigns.

Job Description

Responsibilities

Support building the Motto brand to improve its presence in orthodontic care to drive conversion rates, charge out rates, and increased utilization across all practices.
Collaborate with cross functional teams to execute on key commercialization activities for new products and campaigns.
Responsible for driving strategic marketing campaigns across web, social, digital and CRM to drive revenue and growth.
Collaborate with marketing cross-functionals - including Media, Creative, CRM and to measure campaign effectiveness and present strategies to grow campaign effectiveness.
Manage the creative development process with internal stakeholders and external agencies to support marketing across multiple channels to increase awareness and drive conversion rate of Motto.
Understand the brand strategy and consumer path to purchase and implement key learnings across all marketing touchpoints.
Collaborate with insights to analyze brand, creative and consumer sentiment within the category.
Work with internal stakeholders to obtain, interpret, and apply insights and performance analysis to help drive product pipeline, product line strategies and campaigns

Requirements

5+ years consumer marketing and brand management experience (Experience in e-commerce a plus)
Desire to own projects and exceed expectations, with ability to find solutions and deliver results within a fast growing, rapidly changing, and entrepreneurial environment
Effective communication, including writing, speaking, active listening and presentation skills with ability to communicate effectively with cross functional teams
Experience and skills influencing, leading, and directing individuals in multiple functional areas
Proactive, solutions-oriented with ability to make in the moment decisions that drive efficiencies and improve product
Organized, high attention to detail and experienced in managing multiple projects simultaneously
Demonstrates a continuous learning orientation and manage complex tasks and competing priorities
Education: BA/BS, MBA is a plus.
Up to 20% travel
Based in Chicago, IL at Aspen Group’s Chicago headquarters

Aspen Dental

3.1 Glassdoor

When you say “Yes” to Aspen Dental, you get a great career and so much more. From mentors invested in your success, to a support network that has your back, joining Aspen Dental can give you the career you never imagined and the financial well-being to live the life you always wanted. When we launched Aspen Dental, we set out to break down the barriers that made it hard for patients to keep up withtheir dental health—affordability, transparency, and access. We knew the key to better patient care started with the provider, so we changed how the dental business worked. We built new relationships, expertise, and tools to help dentists run their businesses more effectively and better care for their patients. Fast forward, and over 20 years later, we’ve launched more than 900 Aspen Dental locations—by doing so, I’m proud to say we have changed access to dental care nationwide. But there’s more work to do. Healthier, happier smiles were just our beginning.Aspen Dental now joins a new portfolio of businesses with TAG - The Aspen Group as their parent business support company for our suite of healthcare brands.ABOUT TAG - THE ASPEN GROUPTAG was built on the simple idea of bringing better healthcare to more people. TAG and the independent healthcare practices it supports operate more than 1,100 locations in 45 states through its four healthcare support companies: Aspen Dental®, ClearChoice®, WellNow® and ChapterSM. Combined, the companies serve more than 30,000 patients a day and more than 8 million patients each year. TAG is headquartered at 800 W. Fulton Market in Chicago.

Founded in 1998

Chicago, Illinois, USA

8.9K employees (57 in marketing)

www.aspendentaljobs.com

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