VP, Enterprise Marketing
Coursera
Mountain View, CA (Remote)
$300K/yr - $350K/yrIn-houseFull-timeSenior level
13 hrs ago
Marketing Manager - Motto
Chicago, IL (On-site)
$100K/yr – $130K/yrSenior Level5+ years expFull time
Posted 3 weeks ago
Top 1% of applicants do these two things.
The other 99% submit and hope. You're about to do something different.
Job Summary
Own cross-category brand and campaign mastery for Motto in orthodontics, turning brand signals into demand across web, social, CRM, and creative with a strong tie to product strategy.
- Growth/brand ownership: Lead multi-channel campaigns to boost conversion and utilization in dental practices.
- Collaboration and measurement: Align with Marketing, Creative, CRM, and PR to test, measure, and scale impact across campaigns and product plans.
- Creative and channel execution: Oversee creative development and activation across digital touchpoints to drive awareness and revenue.
Job Description
Own cross-category brand and campaign mastery for Motto in orthodontics, turning brand signals into demand across web, social, CRM, and creative with a strong tie to product strategy.
- Responsibilities: Support building the Motto brand to improve its presence in orthodontic care to drive conversion rates, charge out rates, and increased utilization across all practices.
- Responsibilities: Collaborate with cross functional teams to execute on key commercialization activities for new products and campaigns.
- Responsibilities: Responsible for driving strategic marketing campaigns across web, social, digital and CRM to drive revenue and growth.
- Responsibilities: Collaborate with marketing cross-functionals - including Media, Creative, CRM, PR and to measure campaign effectiveness and present strategies to grow campaign effectiveness.
- Responsibilities: Manage the creative development process with internal stakeholders and external agencies to support marketing across multiple channels to increase awareness and drive conversion rate of Motto.
- Responsibilities: Understand the brand strategy and consumer path to purchase and implement key learnings across all marketing touchpoints.
- Responsibilities: Collaborate with insights to analyze brand, creative and consumer sentiment within the category.
- Responsibilities: Work with internal stakeholders to obtain, interpret, and apply insights and performance analysis to help drive product pipeline, product line strategies and campaigns
Aspen Dental
When you say “Yes” to Aspen Dental, you get a great career and so much more. From mentors invested in your success, to a support network that has your back, joining Aspen Dental can give you the career you never imagined and the financial well-being to live the life you always wanted. When we launched Aspen Dental, we set out to break down the barriers that made it hard for patients to keep up withtheir dental health—affordability, transparency, and access. We knew the key to better patient care started with the provider, so we changed how the dental business worked. We built new relationships, expertise, and tools to help dentists run their businesses more effectively and better care for their patients. Fast forward, and over 20 years later, we’ve launched more than 900 Aspen Dental locations—by doing so, I’m proud to say we have changed access to dental care nationwide. But there’s more work to do. Healthier, happier smiles were just our beginning.Aspen Dental now joins a new portfolio of businesses with TAG - The Aspen Group as their parent business support company for our suite of healthcare brands.ABOUT TAG - THE ASPEN GROUPTAG was built on the simple idea of bringing better healthcare to more people. TAG and the independent healthcare practices it supports operate more than 1,100 locations in 45 states through its four healthcare support companies: Aspen Dental®, ClearChoice®, WellNow® and ChapterSM. Combined, the companies serve more than 30,000 patients a day and more than 8 million patients each year. TAG is headquartered at 800 W. Fulton Market in Chicago.
