Marketing Manager at MLabs | Atlanta, GA | $80K/yr – $100K/yr

MLabs

Marketing Manager

Atlanta, GA (Remote)

$80K/yr – $100K/yrMid Level3+ years expFull time

Posted 3 weeks ago

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Job Summary

Own the growth engine for NFL and American sports with end-to-end control from launch to peak season, driving multi-channel user acquisition and a high-ROI budget program while building a scalable creator ecosystem and an engaged brand community.

Growth Ownership: define and execute a multi-channel growth plan across paid, creators, referrals, and community to hit CAC/ROI targets.
Creator & Partnerships: build and scale influencer programs to expand reach within sports audiences.
Budget & Brand: optimize the marketing budget with data-driven decisions to sustain retention and long-term value.

Job Description

Responsibilities

Growth Strategy & Execution: Define and execute the comprehensive marketing strategy for the NFL and American sports, managing the lifecycle from initial launch through the peak of the season.
User Acquisition: Drive the growth of paid, depositing users across all marketing streams, continually optimizing the channel mix to meet target metrics.
Multi-Channel Management: Oversee the synchronized performance of paid media, creator partnerships, community development, and referral channels to build a cohesive growth engine.
Partnerships & Creator Programs: Develop and scale the creator and influencer program, cultivating relationships that expand brand reach and foster an active community.
Budget Management: Manage the end-to-end marketing budget, utilizing data-driven insights to allocate capital effectively across various channels and maximize ROI.
Brand & Community Building: Champion brand growth and community engagement, implementing retention strategies to turn first-time users into a loyal, long-term audience.

Requirements

Industry Experience: 3 to 5+ years of growth marketing experience specifically within the real-money or cash fantasy sports space (e.g., Daily Fantasy Sports/DFS, sportsbooks, or similar real-money gaming products).
Domain Knowledge: A deep understanding of real-money user psychology, including deposit triggers, retention drivers, and the distinct dynamics of cash-based gaming.
Analytical Mindset: Strong commercial acumen focused on user acquisition costs, unit economics, and channel-agnostic performance data.
Campaign Management: Proven track record of running acquisition campaigns across multiple channels, with specific experience managing creator, influencer, or ambassador programs.
Adaptability: A builder mentality comfortable with fast-paced, high-growth environments and navigating ambiguity with speed and decisiveness.
Cultural Alignment: A strong understanding of NFL and American sports culture.

Nice to Have

Prior experience launching or scaling a real-money or skill-gaming product.
Experience building and scaling a brand community from its early stages.

Benefits

Competitive salary and compensation package.

MLabs

B.TECH stands as a dynamic Egyptian narrative embodying innovation, expansion, and influence. Our story began in 1997 with the introduction of Egypt's first electronics retail concept, we pride in our unrivaled position, with a wide network of over 175 stores across Egypt. Our success is underlined by leading the digital retail revolution in the Middle East and introducing our unique financing solutions, which have played a pivotal role in gaining unparalleled popularity among the Egyptian market, which positioned us as the number one choice for consumers and cemented our status as a powerhouse of innovation and market expansion. Our dedicated team, now over 5k strong, reflects our strong growth strategy centered on digital transformation, technology integration, and achieving success across a variety of dynamic, high-growth business sectors.

Founded in 1997

Nasr City, Cairo, EGY

4.2K employees (216 in marketing)

apply.workable.com/b-tech