Responsibilities

• Growth Strategy & Execution: Define and execute the comprehensive marketing strategy for the NFL and American sports, managing the lifecycle from initial launch through the peak of the season.
• User Acquisition: Drive the growth of paid, depositing users across all marketing streams, continually optimizing the channel mix to meet target metrics.
• Multi-Channel Management: Oversee the synchronized performance of paid media, creator partnerships, community development, and referral channels to build a cohesive growth engine.
• Partnerships & Creator Programs: Develop and scale the creator and influencer program, cultivating relationships that expand brand reach and foster an active community.
• Budget Management: Manage the end-to-end marketing budget, utilizing data-driven insights to allocate capital effectively across various channels and maximize ROI.
• Brand & Community Building: Champion brand growth and community engagement, implementing retention strategies to turn first-time users into a loyal, long-term audience.

Requirements

• Industry Experience: 3 to 5+ years of growth marketing experience specifically within the real-money or cash fantasy sports space (e.g., Daily Fantasy Sports/DFS, sportsbooks, or similar real-money gaming products).
• Domain Knowledge: A deep understanding of real-money user psychology, including deposit triggers, retention drivers, and the distinct dynamics of cash-based gaming.
• Analytical Mindset: Strong commercial acumen focused on user acquisition costs, unit economics, and channel-agnostic performance data.
• Campaign Management: Proven track record of running acquisition campaigns across multiple channels, with specific experience managing creator, influencer, or ambassador programs.
• Adaptability: A builder mentality comfortable with fast-paced, high-growth environments and navigating ambiguity with speed and decisiveness.
• Cultural Alignment: A strong understanding of NFL and American sports culture.

Preferred

• Prior experience launching or scaling a real-money or skill-gaming product.
• Experience building and scaling a brand community from its early stages.