Marketing Manager at M/I Homes | Dallas, TX

M/I Homes

Marketing Manager

Dallas, TX (On-site)

Salary Not AvailableSenior Level5+ years expFull time

Posted 3 months ago

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Job Summary

Lead the marketing function for M/I Homes across divisions, shaping strategies to drive sales and market share.

Must-have: Bachelor’s degree and 5+ years in marketing with home-building experience and travel willingness.
Standout: Experience coordinating across 17 markets with cross-functional VP Sales collaboration.

Job Description

Responsibilities

Lead the marketing function through the development of marketing strategies for M/I’s products and services that are in line with corporate objectives on a divisional basis.
Coordinate appropriate market research initiatives that will determine effective result-based media and direct marketing programs that target to desired demographic groups and increase unit absorption.
Effectively interface and partner with VP of Sales and Marketing to achieve their sales objectives through optimal, result-based marketing programs that consistently support the company’s objectives.
Identify and implement comprehensive marketing strategies and corresponding plans and programs, both short and long range, to support sales, revenue and overall strategic objectives.
Recommend marketing strategies for company’s housing communities to include community and sales presentations, model homes and amenity features.
Build effective partnerships with senior managers to determine specific product positioning, pricing matrix and promotional strategies.
Research, analyze, and monitor financial, technological, and demographic factors to capitalize on market opportunities and minimize effects of competitive activity.
Partnering with Corporate Marketing Department to formulate advertisement and promotional activities including print, online, electronic media, and direct mail with appropriate distribution channels.
Review and suggest product positioning, packaging, and pricing strategy to produce the highest possible long-term market share.
Partner with VP, Sales & Marketing to monitor competitive products and marketing activities.

Requirements

Bachelor’s degree (B.A. or B.S.) or equivalent in specialized training from a four-year college in conjunction with a minimum of 5 years related work experience. Experience in home building is required, as well as being willing to travel.
Excellent communicator with strong organizational savvy and leadership skills necessary to interface with and influence executive level managers.
Ability to think strategically.
Strong analytical skills.
Demonstrated record of marketing expertise.
Ability to be innovative.
Must be able to establish plans that respond to the needs of a rapidly changing environment.

Benefits

M/I Homes offers a comprehensive benefits package, including medical, dental, vision, paid time off and paid holidays, paid parental leave, traditional and Roth 401(k) options, profit sharing plan, employee stock purchase plan, employee home purchase plan and more.

M/I Homes

3.7 Glassdoor

M/I Homes has been building new homes of outstanding quality and superior design for more than 50 years and is known nationally for the M/I Difference: Whole Home Building Standards, Design, M/I Financial, and our industry leading Transferable Structural Warranty.Founded in 1976 by Melvin and Irving Schottenstein, we have fulfilled the dreams of over 170,000 homeowners. M/I Homes started as a family business and grew into a national leader in a single generation with divisions in 17 markets, including Austin, Charlotte, Chicago, Cincinnati, Columbus, Dallas, Detroit, Fort Myers/Naples, Houston, Indianapolis, Minneapolis, Nashville, Orlando, Raleigh, San Antonio, Sarasota, and Tampa.Listed on the New York Stock Exchange, M/I Homes serves a broad segment of the housing market including first-time, move-up, luxury and empty nester buyers.

Founded in 1976

Columbus, Ohio, USA

www.mihomes.com/?utm_source=linkedin

65% recommend to a friend

83% CEO approval