Responsibilities

• Develop and implement a comprehensive communications strategy tailored to key audiences (e.g., donors, clients), with clear timelines, accountability, and measurable outcomes.
• Lead a cohesive, multi-platform communications approach—including digital (website, email, social media, video, photography) and traditional (print, phone, direct mail)—with continuous performance evaluation and refinement.
• Collaborate with the Development leadership team to design and execute marketing campaigns that support major gifts, planned giving, private grants, in-kind donations, and volunteer initiatives.
• Drive strategy and performance of the Annual Fund, focusing on donor retention, new donor acquisition, and lapsed donor re-engagement.
• Leverage Raiser’s Edge to strengthen donor communications and engagement, while evaluating new tools and technologies for enhanced communication and project management.
• Lead the execution of A New Leaf’s brand and content strategy, ensuring alignment in quality, tone, and message across all platforms.
• Oversee the design, production, and distribution of key communications materials, including the annual report, brochures, donor content, fact sheets, email campaigns, and print ads.
• Analyze key marketing and communications performance metrics (KPIs); use data-driven insights to refine strategies and improve audience engagement.
• Manage digital presence, including SEO, online listings, and reputation management, to optimize search visibility and drive web traffic.
• Champion a culture of customer service, ensuring high-quality, consistent experiences for donors, clients, partners, and internal stakeholders.

Requirements

• A Bachelor’s degree in Business Administration, Marketing, or a related field required
• Minimum of five years of experience in marketing and long-range planning required
• Advanced verbal and written communication skills
• In-depth knowledge of market trends and developments
• Strong understanding of marketing strategies and best practices
• Proven leadership and supervisory abilities
• Proficient in Microsoft Office and Raiser’s Edge database management software
• Working Conditions/Physical Requirements: Primarily office-based work with travel to client homes, meetings, and site visits.
• Ability to sit for extended periods while working on a computer.
• Occasional lifting of up to 25 lbs. for materials or office supplies.

Preferred

• Master’s degree preferred

Benefits

• All of our employees enjoy the following benefits: direct deposit, competitive pay, accrued sick time, Employee Assistance Program (EAP), an annual team member appreciation event, and an informal yet professional team environment.
• For full-time employees, we also provide the following as part of the total compensation plan: Medical/Dental/Vision Coverage, Accrued Sick and Vacation Time, Paid Holidays, Life Insurance, AD&D, Short-Term Disability, 401(K), Tuition Reimbursement, and a Wellness Program. This program has received a Silver Level of excellence in worksite wellness and includes Annual Biometrics, Gym Reimbursements, Wellness Initiatives, Workers Compensation improvements, and much more.