Responsibilities

• Develop, implement, and continuously refine MICA's comprehensive social media strategy in collaboration with Marketing and Communications colleagues and other campus partners.
• Create and execute social media initiatives that support institutional priorities, strengthen MICA's brand, expand audience reach and engagement, increase institutional visibility, and contribute to marketing and enrollment objectives.
• Manage an active project portfolio, build relationships around campus to enhance content, engage key audiences, and promote the College's mission and strategic priorities through collaborative storytelling and creative campaigns.
• Create data-informed, original, well-written, and creative content that supports institutional goals, strengthens the institutional brand, and tells MICA's story authentically across MICA’s owned and social channels, including the MICA website, Instagram, TikTok, Facebook, LinkedIn, YouTube, Threads, and new and emerging platforms.
• Ensure content, tone, and voice in all digital content are consistent with MICA’s brand guidelines.
• Engage with digital communities, monitor and moderate comments and sentiment, and proactively respond to questions and conversations, and escalate as needed.
• Develop and maintain a comprehensive, long-term social media content calendar with timely and relevant content ideas and aligns institutional priorities, campaigns, events, seasonal opportunities, and emerging trends.
• Identify, develop, and cultivate stories, partnerships, and content opportunities across the College that authentically communicate MICA's mission, people, programs, accomplishments, and strategic priorities.
• Ensure that all digital and social media content reflects MICA's established brand standards, voice, tone, visual identity, and editorial guidelines.
• Monitor, analyze, and report on social media, digital content, and campaign performance using relevant analytics and measurement tools.

Requirements

• Bachelor's degree in marketing, communications, journalism, public relations, digital media or a related field
• Two years of professional experience in marketing, communications, and/or public relations professional experience
• Two years developing, managing or supporting social media content and campaigns for a large, fast-paced, complex institution or organization that serves multiple audiences.
• Experience with managing marketing projects, specifically developing social media organic content and social media advertising campaigns.
• Experience creating, editing, or coordinating multimedia content for digital channels, including graphics, photography, and video.
• Experience using project management platforms (e.g., Asana or similar)
• Experience creating and/or collaborating on integrated multimedia content for social media, including graphics, photography, and video.

Preferred

• Experience developing and executing marketing strategies within a complex, mission-driven organization.
• Experience working in higher education, arts and cultural organizations, nonprofit organizations, or similarly complex institutions serving multiple stakeholder groups.
• Experience supporting enrollment marketing, audience recruitment, lead generation, advancement, fundraising, or other conversion-focused marketing initiatives.
• Experience with Adobe Creative Suite, Canva, or other design tools.
• Experience managing digital marketing campaigns.