Responsibilities

• Administer and optimize core marketing platforms, including sales enablement, digital asset management (DAM/CMS), and work management.
• Work with the platform and program enablement team to drive platform adoption, governance, taxonomy, and best practices to improve content discoverability, usability, and performance.
• Partner with Technology teams to manage integrations, enhancements, and system roadmaps across the MarTech stack.
• Oversee lifecycle management of advisor-facing content within DAM, ensuring proper tagging, version control, and compliance alignment.
• Establish and maintain scalable content operations processes that support efficient creation, review, approval, and distribution.
• Ensure alignment of content with brand standards, regulatory requirements, and distribution needs.
• Enable distribution teams through effective use of sales enablement and related tools, ensuring timely access to relevant content, training materials, and insights.
• Support the execution of advisor training programs, presentations, and digital experiences powered by enablement platforms.
• Gather feedback from field users to continuously improve tools, content, and user experience.
• Leverage work management systems to manage marketing workflows, resource allocation, and project tracking.

Requirements

• Experience: 5+ years of marketing, marketing operations, or MarTech experience within financial services or insurance.
• MarTech Expertise: Experience with sales enablement, digital asset management (DAM), and/or work management platforms required.
• Content Operations: Strong understanding of content lifecycle management, taxonomy, metadata, and governance best practices.
• Process & Project Management: Proven ability to manage complex workflows, optimize processes, and deliver across multiple initiatives.
• Stakeholder Management: Ability to work cross-functionally and translate business needs into technical and operational solutions.
• Communication: Excellent written and verbal communication skills; able to support training and user enablement.
• Regulatory Awareness: Familiarity with marketing compliance processes in regulated industries.
• Education: Bachelor’s degree required; Marketing, Business, Technology, or related field preferred.

Preferred

• familiarity with Seismic, Adobe Experience Manager, and Adobe Workfront

Benefits

• Inspire Well-Being
• As part of Guardian’s Purpose – to inspire well-being – we are committed to offering contemporary, supportive, flexible, and inclusive benefits and resources to our colleagues. Explore our company benefits at www.guardianlife.com/careers/corporate/benefits . Benefits apply to full-time eligible employees. Interns are not eligible for most Company benefits.