Responsibilities

• Creates, develops, and implements an annual marketing plan. The plan should maximize the marketing budget to drive traffic to the property and its tenants while staying true to the brand identity of Marketstreet
• Embrace and actively integrate AI tools into daily workflows, proactively explore new technologies to identify opportunities that drive efficiencies and better outcomes across the business.
• Frequently reviews and understands center sales and traffic trends and implements reporting strategy
• Creates, plans, and orchestrates multiple events per month from conception, to contract negotiation through execution
• Oversees public relations for the property; is responsible for working with the contracted PR Firm to compose engaging press releases and materials in addition to working with influencers and maintaining great relationships with local and regional writers
• Maintains and manages website presence, email list, and social channels with a focus on Instagram; while constantly assessing the shifting social / media landscape and experimenting with emerging channels as deemed relevant
• Works in partnership with the WS Loyalty and Corporate Marketing teams to drive acquisition and engagement within MarketStreet's newly launched loyalty program, MarketStreet Insider, via compelling marketing campaigns and sales-driving initiatives
• Informs retail partners of marketing activities and supports requests for on/off-site programming/activation where relevant
• Executes paid media program inclusive of digital, OOH and print channels as well as sponsorship efforts, as needed
• Responsible for managing the local production and use of on/off site collateral material and distribution

Requirements

• BS in Marketing/Business Administration or similar field and at least 5 years of experience marketing, event planning, social media planning, public relations, marketing, and media relations.
• Excellent oral, written, organizational, interpersonal skills
• Proficiency in Microsoft Office and social media channels (Instagram, Facebook)
• Proficiency in marketing-based tools (i.e. Iconosquare, Canva, Constant contact, Sweet IQ, Wordpress)

Preferred

• Retail experience is preferred, not required.
• Basic knowledge of Adobe Suite products, including Photoshop, Illustrator and InDesign is a plus but not required.