Marketing Manager, MarketStreet

Lynnfield, MA (On-site)

$80K/yr – $90K/yrMid Level5+ years expFull time

Posted 4 weeks ago

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Job Summary

Own and execute market strategy for MarketStreet including annual plan, events, paid media, loyalty, and partner programs to drive traffic and revenue while protecting brand identity.

  • Marketing & Events: plan and orchestrate multiple events per month from conception to contract negotiation through execution.
  • Digital & Social Engagement: maintain website presence, email list, and social channels with a focus on Instagram; test emerging channels as relevant.
  • Partnerships & Revenue: identify revenue opportunities through pop-ups, sponsorships, and brand partnerships; manage PR with contracted firm and influencers.

Job Description

Own and execute market strategy for MarketStreet including annual plan, events, paid media, loyalty, and partner programs to drive traffic and revenue while protecting brand identity.

  • Marketing & Events: plan and orchestrate multiple events per month from conception to contract negotiation through execution.
  • Digital & Social Engagement: maintain website presence, email list, and social channels with a focus on Instagram; test emerging channels as relevant.
  • Partnerships & Revenue: identify revenue opportunities through pop-ups, sponsorships, and brand partnerships; manage PR with contracted firm and influencers.
  • Public Relations & Media Relations: oversee PR for the property and maintain relationships with local and regional writers.
  • Analytics & Reporting: frequently review center sales and traffic trends and implement reporting strategy.
  • Loyalty & CRM Collaboration: partner with Loyalty and Corporate Marketing to drive acquisition and engagement via MarketStreet Insider campaigns.
  • Retail Partner Communications: inform retailers of marketing activities and support on/off-site programming/activation.
  • Paid Media & Sponsorships: execute digital, OOH, and print campaigns as needed and manage sponsorship efforts.
  • Collateral & Production: manage local production and distribution of on/off site collateral materials.
WS Development logo

WS Development

B.TECH stands as a dynamic Egyptian narrative embodying innovation, expansion, and influence. Our story began in 1997 with the introduction of Egypt's first electronics retail concept, we pride in our unrivaled position, with a wide network of over 175 stores across Egypt. Our success is underlined by leading the digital retail revolution in the Middle East and introducing our unique financing solutions, which have played a pivotal role in gaining unparalleled popularity among the Egyptian market, which positioned us as the number one choice for consumers and cemented our status as a powerhouse of innovation and market expansion. Our dedicated team, now over 5k strong, reflects our strong growth strategy centered on digital transformation, technology integration, and achieving success across a variety of dynamic, high-growth business sectors.

Founded in 1997
Nasr City, Cairo, EGY
4.2K employees (226 in marketing)

Traffic Signals

Monthly Visitors
9M
Traffic Source Mix
Search
21.2%
Direct
53.9%
Referral
17.5%
Social
6.7%
Paid
0.5%

Headcount Trend

Current headcount: ~4.2K

Marketing Team

Marketing Team Size
192 (5% of company)
Median Career Experience
9.5 years
Median Tenure
4.1 years
Marketing Roles Posted (Last 30 Days)
1