Responsibilities

• Develop and implement web site strategy in alignment with Oakland Zoo’s marketing and communications goals.
• Manage Oakland Zoo’s website, including conceptualizing and creating pages, maintaining the content management system, and ensuring the website is accurate and up to date.
• Partner with Lead Graphic Designer to ensure the website is consistent with brand guidelines.
• Collaborate with web development team or vendors on website improvements and experience optimization.
• Implement conversion rate optimization strategies including landing page testing and funnel analysis.
• Monitor website performance (including tracking pixels, tags, and analytics), troubleshoot issues, and coordinate with IT on technical needs.
• Develop and implement Oakland Zoo's storytelling and brand advertising strategy across email, paid digital advertising, and integrated marketing campaigns that support daily admissions, memberships, special events, and seasonal programs.
• Develop and execute an email marketing strategy for members, prospects, and visitors via Pawprints E-blast and other targeted campaigns; segment audiences, personalize content, and optimize subject lines and send times.
• Manage paid digital advertising across platforms, including Google Ads, Meta (Facebook/Instagram), and TikTok — monitoring daily performance, adjusting budgets and bids, and running A/B tests.
• Develop paid content and audience- targeting strategies to optimize campaigns for conversion and ROI.

Requirements

• Minimum of 7 years of relevant experience, including at least 3 years of website strategy and management on Drupal, WordPress, or a similar platform. A Bachelor’s degree may be considered equivalent to 3 years of relevant experience, and an Associate’s degree may be considered equivalent to 2 years of relevant experience.
• Minimum of 2 years of experience in email marketing strategy and management on platforms such as Mailchimp or Constant Contact.
• Experience in digital and traditional advertising, including managing paid digital advertising campaigns (Google Ads, Meta, display), print and billboards.
• Proficiency with marketing analytics tools (Google Analytics, platform analytics)
• Available for occasional evening or weekend work during peak campaign periods

Preferred

• Nonprofit, cultural attractions, hospitality and/or tourism industry experience with a membership-based model.
• Experience with conversion rate optimization and A/B testing tools
• Knowledge of SEO, SEM, and content marketing best practices
• Google Ads and/or Meta Blueprint certification
• Corporate and community partnership experience

Benefits

• Health insurance
• Dental insurance
• Vision insurance
• Flexible spending account
• Retirement plan
• Paid time off
• Employee Assistance Program
• Zoo Membership options