{"ai_summary":"

Drive cross-channel marketing strategy and execution for a multi-market law firm, owning campaigns, budget prioritization, and stakeholder alignment.

• Own and orchestrate multi-channel marketing initiatives across NY/NJ/Philadelphia.
• 5–10+ years in marketing with multi-channel experience and CRM tools like Salesforce.
• Cross-functional leadership coordinating partners, digital teams, and vendors in a fast-moving environment.

","markdown":null,"sections":{"responsibilities":["Act as the quarterback of marketing initiatives across the firm","Build structure across multiple campaigns, partners, and channels","Help prioritize budget allocation across markets (NY, NJ, Philadelphia)","Align stakeholders (partners, digital team, vendors) around clear marketing plans","Support and collaborate on:","Google Ads (PPC, LSA)","SEO (in-house + vendor coordination)","Social media (currently outsourced, potential to bring in-house)","Branding channels (radio, TV, sponsorships)","Contribute to creative direction and messaging decisions across campaigns"],"requirements":["5–10+ years in marketing (agency or in-house)","Experience in multi-channel marketing environments","Strong organizational and project management skills","Comfortable working across:","Digital (PPC, SEO, email)","Brand (events, PR, sponsorships)","Experience with CRM tools (Salesforce preferred)","Ability to operate in a fast-moving, unstructured environment"],"nice_to_have":["Bonus: Experience in legal, professional services, or highly competitive industries"],"benefits":[],"compensation":[],"how_to_apply":[],"about_company":["Rothenberg Law Firm is a 55+ year family-owned personal injury law firm with offices across New York, Philadelphia, and New Jersey. The firm operates in one of the most competitive legal markets in the country, leveraging a mix of digital performance marketing (PPC, SEO, LSA) and traditional brand channels (radio, TV, print, sponsorships).","The firm is actively investing in expanding its marketing function and is looking to bring more strategy, organization, and execution in-house."],"other":["This is a high-impact, cross-functional marketing role designed for someone who can act as the central operator across all marketing initiatives .","You will work directly with partners, the digital marketing lead, and external vendors to bring structure, execution, and cohesion across multiple channels. This role is less about specialization and more about connecting all moving parts into a unified strategy ."]}}