Responsibilities

• Develop and execute comprehensive marketing plans and programs, both short and long-term
• Implement tactics outlined in yearly marketing plan.
• Pitch event ideas, promotions, and collaborations that reflect branding to increase engagement and awareness to local and feeder markets.
• Identify digital opportunities across all locations to improve performance. Research and present solutions to Director of Sales.
• Vet incoming opportunities from multiple sources and develop recommendations.
• Collaborate with operations team to develop unique promotions and events to drive location awareness and revenues.
• Plan and execute all social media and email marketing efforts, including an acquisition strategy for each channel and database management.
• Manage and implement website updates.
• Lead reporting efforts on all media spend, marketing efforts, and agency support to track success or identify areas for improvement.
• Maintain and analyze reporting documents to identify trends, what factors played into outcome, and pivot based on results.

Requirements

• Bachelor’s Degree is preferred in a related field of study, preferably in Marketing, Communications, Public Relations, or other.
• 3-years experience in the marketing field required, experience in a hotel, restaurant or attraction based environment highly desired.
• Must be tech savvy and possess computer skills including, but not limited to Microsoft Suite, Adobe Creative Cloud, and Outlook.
• Excellent communication skills, both written and verbal. Must be a strong communicator, able to connect with all levels, demographics, and audiences both verbally and in writing, both short (social media) and long forms.
• Strong analytical skills with the ability to evaluate various options and quickly make recommendations.
• Must be self-motivated and able to meet multiple deadlines.
• Must be able to manage multiple projects in a fast-paced, deadline-driven environment.
• Highly organized. Attention to detail is a personal way of life, you are ideally a planner, maybe even obsessive to a point you drive friends and family crazy, at times.
• Ability to think creatively and strategically.
• Experience with data-driven marketing and reporting tools is a plus.

Preferred

• Experience in a hotel, restaurant or attraction based environment highly desired

Benefits

• A free, well-balanced meal every shift
• Room discounts at Marcus Hotels & Resorts and Hilton worldwide properties
• Discounts at Marcus Hotels & Resorts restaurants, cafes, lounges, golfing, skiing and spa
• Discounted parking
• “Two for one” movie theatre coupons at Marcus Theatres
• Ability to grow your career, and transfer from one property to another
• Paid time off
• Medical, dental, and vision insurance, company-paid life insurance, and an employee assistance program
• 401k with employer match
• Early wage access