Marketing Manager

Responsibilities

• Social Media, Content Creation & Brand Storytelling
• Own Limegreen’s day-to-day social media presence across Instagram, TikTok, Facebook, Google Business Profile, and other relevant local platforms.
• Develop and manage a consistent weekly content calendar that supports store traffic, online ordering, catering, loyalty signups, seasonal promotions, community partnerships, and new location growth.
• Create, capture, edit, schedule, and post short-form content, including menu item spotlights; bowl, bánh mì, wings, spring roll, drink, and catering content; behind-the-scenes prep videos; staff features; customer reactions and testimonials; day-in-the-life restaurant content; grand opening and event coverage; loyalty rewards promotions; catering and group order highlights; community partnership posts; and local trend-based content for Austin, Leander, UT, and surrounding neighborhoods.
• Plan and execute regular photo and video shoots, including food photography, short-form video, UGC-style content, promotional reels, and campaign assets.
• Write captions, hooks, post copy, story copy, and promotional messaging that feel fresh, local, energetic, and polished without sounding overly corporate or AI-generated.
• Schedule posts and stories in advance using tools such as Meta Business Suite, Later, Canva, CapCut, or similar platforms.
• Monitor comments, DMs, tagged posts, customer questions, and local community conversations, and respond or escalate when appropriate.
• Identify and coordinate with local creators, food influencers, student creators, neighborhood pages, apartment communities, school organizations, and community groups to generate authentic local awareness.
• Create content around limited-time offers, loyalty rewards, catering packages, fundraiser nights, apartment resident offers, school partnerships, staff/faculty promotions, and neighborhood campaigns.

Requirements

• 3+ years of marketing experience, preferably with a fast-casual, QSR, restaurant group, coffee shop, food retail, or hospitality brand.
• Experience with local store marketing, grand openings, community partnerships, and restaurant promotions.
• Strong understanding of Google Business Profile, Meta ads, local SEO, email/SMS marketing, loyalty programs, and restaurant online ordering.
• Experience with platforms such as Owner.com, Clover, Toast, Square, DoorDash, Uber Eats, Mailchimp, Klaviyo, Canva, Meta Ads Manager, Google Ads, or similar tools.
• Comfortable being hands-on: visiting stores, meeting partners, dropping off catering samples, taking photos, creating flyers, talking to customers, and training staff on marketing scripts.
• Strong copywriting and visual judgment.
• Able to balance brand-building with measurable sales impact.
• Organized, proactive, and comfortable working directly with owners/operators.

Preferred

• Preferred Experience Fast-casual restaurant marketing experience strongly preferred.
• Experience launching a new restaurant location.
• Experience growing restaurant loyalty programs or app-based ordering.
• Experience marketing to suburban family communities, college campuses, schools, offices, apartments, and local organizations.
• Basic food photography, short-form video, Canva, or Adobe skills.
• Familiarity with catering sales, fundraiser programs, and community events.

Benefits

• Pay: $25.00 - $35.00 per hour