Responsibilities

• Own the regional marketing strategy across a portfolio of approximately 16 dental practices, ensuring alignment to enterprise growth objectives and market realities.
• Define strategic priorities, investment focus, and success metrics for individual practices and the region overall.
• Lead annual and quarterly regional marketing planning, including demand strategy, channel prioritization, and budget allocation recommendations.
• Use data, analytics, and market insights to identify growth opportunities and diagnose underperformance.
• Interpret patient acquisition, conversion, and efficiency metrics to guide strategic decisions—not simply report results.
• Continuously refine regional strategies based on performance trends, test-and-learn outcomes, and changing market conditions.
• Build trusted, consultative relationships with practice owners and leaders, positioning marketing as a business growth lever.
• Influence decision-making through insight, perspective, and business acumen without direct authority.
• Balance portfolio consistency with local market nuance through strategic frameworks and guardrails.
• Set strategic direction for internal teams, shared services, and external agencies to ensure execution aligns to outcomes.

Requirements

• Bachelor’s degree in Marketing, Business, Strategy, or related field
• 8–10+ years of progressive marketing experience with demonstrated ownership of strategy across markets or regions.
• Proven ability to lead through influence and advise senior business leaders or operators.
• Strong analytical orientation with experience translating performance data into strategic insights.
• Experience guiding agencies and teams at a strategic direction level rather than hands-on execution.
• Strategic thinking and structured problem-solving
• Business and financial acumen tied to unit-level performance
• Insight generation from quantitative and qualitative data
• Executive-level communication and presence
• Relationship-driven influence and consultative leadership
• Comfort operating in ambiguity and making prioritization tradeoffs

Preferred

• Background in multi-location, services, healthcare, or consumer growth businesses strongly preferred.
• Experience guiding agencies and teams at a strategic direction level rather than hands-on execution.

Benefits

• In return for providing an excellent employee and patient experience, we offer a great benefits package to include health and dental benefits, 401(k), holiday pay and paid time off.