Responsibilities

• Develop and execute lifecycle strategies across the customer journey, from onboarding and activation through retention and re-engagement.
• Design customer journeys that drive first-fill conversion, repeat prescribing behavior, refill adherence, and long-term loyalty.
• Build segmentation, targeting, and personalization strategies to deliver relevant communications and experiences.
• Identify opportunities to improve customer engagement and reduce churn across prescriber and pet owner audiences.
• Own key growth metrics, including activation, conversion, repeat behavior, retention, and lifetime value.
• Partner with Product and Customer Care teams to identify and remove friction across the customer journey.
• Develop and execute testing roadmaps focused on improving conversion rates and customer engagement.
• Leverage behavioral insights to optimize lifecycle touchpoints and customer experiences.
• Lead site merchandising strategies that support customer acquisition, activation, and retention goals.
• Manage promotional planning and execution across digital channels.

Requirements

• Bachelor’s degree in Marketing or equivalent relevant work experience.
• 7+ years of experience in lifecycle marketing, CRM, growth marketing, e-commerce, or customer retention.
• Proven experience developing customer lifecycle strategies that drive measurable business results.
• Strong understanding of customer journey mapping, segmentation, personalization, and behavioral marketing.
• Cross-functional success managing initiatives involving marketing, product, analytics, and technology teams.
• Experience with Salesforce Marketing Cloud/SFCC (or similar), customer data platforms, and marketing automation tools.
• Experience with A/B testing, experimentation frameworks, and conversion optimization.
• Experience in healthcare, veterinary, pharmacy, subscription, or highly regulated industries preferred.

Preferred

• Experience in healthcare, veterinary, pharmacy, subscription, or highly regulated industries preferred.

Benefits

• Competitive compensation and benefits
• Opportunities for growth and career development
• A supportive, team-first culture where your work matters
• The ability to make a real impact on animal health every day
• Medical, dental, vision and voluntary benefit coverages
• Company Paid Life Insurance and disability coverage
• 401(k) retirement plan with generous company contribution
• Paid time off that increases every year
• Tuition reimbursement opportunities
• Strong internal promotion and career development programs