Responsibilities

• Website Management and Search
• Manage the Company's 10+ location websites and their content, including the development and maintenance of localized city and service pages and the regular publication of localized content.
• Manage the relationship and change-request process with the franchisor's web and marketing platform, tracking requests through to completion.
• Perform on-page and technical SEO across all websites and maintain consistent business information (name, address, and telephone) and local citations.
• Optimize content and structured data for AI and generative search, and use approved AI tools to produce localized content efficiently and at scale.
• Establish, optimize, and maintain a Google Business Profile for each location, and administer a systematic review-generation and review-response process.
• Advertising and Demand Generation
• Plan, launch, and optimize paid search (Google Ads and Local Services Ads), paid social, retargeting, and video advertising, managing budgets and cost-per-lead by market.
• Manage organic social media across all locations from a central platform, maintaining brand standards and a content calendar.
• Develop and maintain the Company's email marketing program, including newsletters and automated campaigns to insurance agents, adjusters, brokers, property managers, and past customers.

Requirements

• Three or more years of hands-on marketing experience executing across multiple channels (search, paid advertising, social, email, and web), or a demonstrated record of comparable achievement.
• Demonstrated proficiency in SEO and in AI and generative search and AI content tools.
• Ability to work independently across multiple markets with limited daily supervision.
• Proficiency with, or demonstrated ability to learn, digital advertising platforms, Google Business Profile, email and social media tools, and CRM software.
• Demonstrated ability to manage a budget and report on results.
• Valid driver's license and the ability to travel among Company markets by vehicle and air.
• Legal authorization to work in the United States.

Preferred

• Experience in restoration, construction, insurance, property management, facilities, or home services.
• Experience marketing across multiple locations, territories, or franchises.
• Google Ads, Google Analytics, or SEO certifications, and graphic or print design skills.
• Familiarity with the property insurance claims and referral process.