Marketing Manager

Responsibilities

• Lead generation. You own how clients find us across a multi-location business. That means our Google Business Profiles, our website, the SEO agency we work with, third-party lead platforms, and paid campaigns. You watch the numbers, decide what's working, and move effort and money toward it.
• Content and brand storytelling. Our best marketing is already happening on job sites. Engineers solve real problems for homeowners, builders and developers every day. Your job is to pull those stories out of them (and out of me) and turn them into blog posts, portfolio projects, and social content to bring our brand to life online.
• Sales enablement. You build and maintain the funnels, follow-up sequences, explainer videos and process documents that help a lead become a client. You work with our admin and business development team so what marketing promises matches what clients experience.
• Running the marketing machine. You manage our SEO agency, content freelancers and other contractors, and you can hire or replace them. You own the editorial calendar, the content library, the SOPs and the reporting. When you're done building it, anyone on the team should be able to find any asset for any location in under a minute.

Requirements

• 3+ years in marketing, with at least 2 owning results (not just executing tasks)
• Experience managing agencies, freelancers or contractors
• Local or multi-location marketing experience: Google Business Profiles, local SEO, reviews
• Comfort with WordPress, Canva and GoHighLevel (or a similar CRM)
• Experience reporting on marketing performance and making decisions from the data
• A portfolio of work you drove from idea to result
• Authorization to work in the U.S. without sponsorship

Preferred

• Nice to have: Home services, construction or AEC experience.

Benefits

• Health insurance stipend
• PTO and company holidays