Marketing Manager

Responsibilities

• Collaborates with the Advancement & Communications Director and organizational leadership to develop and implement integrated marketing strategies that support the strategic priorities and business objectives of Leroy Springs & Co. and its individual lines of business.
• Translates organizational goals into actionable marketing plans, campaigns, and initiatives with measurable objectives, defined audiences, and performance indicators.
• Leads marketing efforts across the Leroy Springs & Co. family of brands, including Anne Springs Close Greenway, Springmaid Mountain, Leroy Springs Golf, and FLYERS Program, ensuring each brand is appropriately positioned while reinforcing the collective strength and reputation of the organization.
• Develops audience-focused strategies that increase brand awareness, attract new customers and guests, strengthen customer retention and loyalty, and drive participation, admissions, memberships, program registrations, and revenue.
• Identifies emerging marketing opportunities, audience trends, competitive insights, and new channels to strengthen brand relevance and organizational performance.
• Partners with internal teams to understand business needs, anticipate marketing opportunities, and develop solutions that support organizational initiatives, programs, events, and revenue goals.
• Upholds and advances the organization's brand architecture, positioning, messaging, and visual identity across all lines of business and communication channels.
• Maintains brand standards, ensuring consistency in brand voice, messaging, logo usage, design, templates, and other organizational communications.
• Oversees the development of marketing materials and creative assets that support brand positioning and business objectives, including print collateral, digital assets, signage, advertising, promotional materials, and event-related communications.
• Partners with the Advancement & Communications Director on organizational storytelling, media relations, and public-facing communications, ensuring marketing content reinforces organizational priorities and key messages.

Requirements

• Bachelor's degree in marketing, communications, business, or a related field, or equivalent professional experience.
• Five or more years of progressively responsible marketing experience.
• Demonstrated experience developing and executing integrated marketing strategies.
• Experience managing marketing budgets and measuring return on investment.
• Strong understanding of digital marketing, analytics, SEO, paid media, email marketing, and social media strategy.
• Experience managing multiple brands, business units, or complex marketing initiatives preferred.
• Excellent written, verbal, presentation, and project management skills.
• Proficiency with marketing technology, analytics, CRM platforms, and project management tools.
• Demonstrated ability to translate organizational goals into measurable marketing outcomes.

Preferred

• Experience managing multiple brands, business units, or complex marketing initiatives preferred.