Responsibilities

• The Marketing Manager will lead revenue focused, strategic planning and execution across multiple lines of business within the arena division. Responsibilities span digital and traditional marketing, external communications, creative oversight, partner integration, and high-level project management while ensuring all strategies consistently align with the Legends Global Marketing Network standards of excellence.
• This position operates within a collaborative dual reporting structure – reporting directly to the venue Regional General Manager while maintaining a strategic connection upward through the Legends Global Marketing Network. Responsibilities may shift dynamically through technology and AI integrations.
• Touring Event Marketing
• Regularly review ticket sales metrics and apply marketing tactics to drive awareness and sales as needed.
• Collaborate with promoters to lead venue marketing support, planning and timeline management for all touring events.
• Initiate and execute digital marketing efforts for large-scale campaigns, driving ticket sales, and maximizing event awareness.
• Serve as a cross-functional connector with venue stakeholders (general manager, booking, box office), Legends Global Home Office, client administrator, tenants, etc.
• Lines of Business & Revenue Generation
• Collaborate with venue sales team and Legends Global Home Office to develop and implement premium seating and private event specific revenue-generating marketing campaigns.
• Utilize data and CRM platforms to build targeted marketing campaigns that increase ticket conversions and repeat guest visitation.

Requirements

• Bachelor’s Degree or equivalent in marketing or related field
• 5-8 years of marketing experience
• Previous experience in entertainment and/or venue marketing preferred

Benefits

• medical, dental, vision, life and disability insurance, paid vacation, and 401k plan.