Marketing Manager

Stockton, CA (On-site)

$80K/yr – $90K/yrMid Level5+ years expFull time

Posted 7 weeks ago

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Job Summary

Own cross venue marketing and revenue-driving initiatives for Legends Global venues, blending event marketing, paid media, social/digital, media relations, and asset management to hit ticket and ancillary revenue targets.

  • Lead end-to-end paid media and social marketing campaigns to boost ticket sales and guest visitation.
  • Align with venue sales, Legends Global Home Office, and stakeholders to drive revenue via premium seating and private events campaigns.
  • Manage in-venue assets and digital presence to maximize ancillary revenue opportunities.

Job Description

Responsibilities

  • Touring Event Marketing - Regularly review ticket sales metrics and apply marketing tactics to drive awareness and sales as needed.
  • Touring Event Marketing - Collaborate with promoters to lead venue marketing support, planning and timeline management for all touring events.
  • Touring Event Marketing - Initiate and execute digital marketing efforts for large-scale campaigns, driving ticket sales, and maximizing event awareness.
  • Touring Event Marketing - Serve as a cross-functional connector with venue stakeholders (general manager, booking, box office), Legends Global Home Office, client administrator, tenants, etc.
  • Lines of Business & Revenue Generation - Collaborate with venue sales team and Legends Global Home Office to develop and implement premium seating and private event specific revenue-generating marketing campaigns.
  • Lines of Business & Revenue Generation - Utilize data and CRM platforms to build targeted marketing campaigns that increase ticket conversions and repeat guest visitation.
  • Lines of Business & Revenue Generation - Manage in-venue digital and static assets to maximize ancillary revenues.
  • Paid / Traditional Media - Own strategy and execution of paid media across all channels.
  • Paid / Traditional Media - Understand, review, and measure all campaigns against revenue-focused KPIs.

Requirements

  • Bachelor’s Degree or equivalent in marketing or related field
  • 5-8 years of marketing experience
  • Previous experience in entertainment and/or venue marketing preferred
  • Ability to work in a team-oriented environment and effectively influence and communication with C-level clients
  • Professional verbal and written communication skills
  • Candidates should possess excellent time management, strong work ethic, and organizational skills
  • Proficient in Microsoft Office, with a focus on Word, Excel and PowerPoint
  • Practice safe work habits, follow all safety policies and procedures and regulations, complete company-wide safety training and any additional job specific safety training.

Preferred

  • experience with rapidly advancing marketing technology and AI to raise the bar for the venue

Benefits

  • medical, dental, vision, life and disability insurance
  • paid vacation
  • 401k plan
Legends Global logo

Legends Global

3.7 Glassdoor

Legends Global is the premier partner to the world's greatest live events, venues and brands. We deliver a fully integrated solution of premium services that keeps our partners front-and-center through our white-label approach. Our partners engage us at the earliest stages of feasibility and design through project development to bring their visions to life. We book the best shows, fill seats and suites, and secure brand-aligned sponsors. And we enhance the guest experience with award-winning food & beverage, must-have merchandise, and world-class venue management, transforming events and venues into experiences that keep guests coming back. Our partners benefit from the expertise and power of our network – over 450 venues worldwide, hosting 20,000 events and entertaining 165 million guests each year.

Founded in 2020
New York, New York, USA
6.5K employees (412 in marketing)
68% recommend to a friend
77% CEO approval

Traffic Signals

Monthly Visitors
60.3K
Traffic Source Mix
Search
42.4%
Direct
48%
Referral
6.7%
Social
1.9%
Paid
0.8%

Headcount Trend

Current headcount: ~6.5K

Marketing Team

Marketing Team Size
346 (5% of company)
Marketing Roles Posted (Last 30 Days)
1