Responsibilities

• Overall responsible for developing and executing Rystad Energy’s regional marketing plans (for Latin America) and campaigns for the designated key sub-markets, and adjusting and optimizing those plans by evaluating success scores
• Develop and execute and develop the Account-Based Marketing strategy and activities for selected key accounts, as part of the Client Marketing strategy
• Plan and execute local events of varying sizes to align with commercial objectives
• Understand our target market and utilize marketing tactics – whitepapers, webinars, webpages, email campaigns, broadcast, partnerships –to fill the marketing bowtie and nurture incoming leads further to sales-qualified leads
• Partner with the growth marketing team to lead high-intent paid search, conversion rate optimization, lead nurturing and technical landing pages with responsibility for local posting and develop and execute multi-touch campaigns for attribution, nurturing and expansion
• Understand the energy market and how different changes can be incorporated into your current marketing activities
• Identify and develop local thought leaders for enhanced content generation and community-building efforts
• Take part in regional commercial feedback by running surveys, interviewing Sales and gathering feedback to input into the overall regional marketing strategy
• Identify and support external events and partnerships associated with sub- region’s needs

Requirements

• 3-5 years of relevant work experience (regional marketing, account-based marketing, product marketing, digital marketing, sales enablement, positioning and messaging, audience marketing)
• Bachelor’s degree in marketing, advertising, or communications
• Fluent in Portuguese and/or Spanish (Portuguese preferred) in addition to English
• Previous experience with the energy sector, consulting industry, or DaaS/SaaS
• Proven track record of organizing and hosting webinars, events and content-based campaigns
• Excellent verbal and written communication skills (all materials in English, sometimes translated to local languages for the market)
• Strategic thinker with analytical skills
• Team player comfortable with managing multiple stakeholders with strong opinions
• Strong multi-tasker with the ability to remain focused
• Self-motivated achiever comfortable communicating with all seniority levels
• Must be willing to collaborate across time zones (EMEA, AMERICAS, APAC)
• A keen interest, knowledge and understanding of AI tools and how they can be used to enhance work and productivity

Preferred

• Knowledge of CRM systems, marketing automation platforms, webinar-hosting tools, Canva, and basic videography/video editing capabilities are beneficial
• A keen interest, knowledge and understanding of AI tools and how they can be used to enhance work and productivity

Benefits

• A global and quickly expanding international business culture
• A diverse, dynamic, entrepreneurial, and highly skilled working environment
• Development opportunities internationally
• Four weeks of vacation