Responsibilities

• Develop and execute an integrated marketing plan aligned with the business’ priorities, seasonal opportunities, and approved budget.
• Build brand awareness and a consistent brand voice and visual identity across every guest touchpoint.
• Source, develop, and deliver distinctive campaign concepts, promotions, collaborations, and experiences that give guests reasons to visit and return.
• Maintain annual, seasonal, and rolling 30-, 60-, and 90-day marketing plans, with clear deadlines and priorities.
• Translate operational needs into targeted campaigns that support weekday and weekend traffic, repeat visits, food and beverage sales, and merchandise.
• Own the content calendar and personally create and publish original photography, videos, reels, stories, graphics, and copy for Instagram, Facebook, TikTok, Google Business Profile, and other relevant channels.
• Capture the people, hospitality, food, beverages, farm, spaces, and everyday moments that make Lark distinctive; maintain a regular on-site presence to produce timely content.
• Plan and promote beer releases, seasonal menus, activities, including advance announcements,
• Use weather, local happenings, seasonal themes, and guest interests to create timely reasons to visit.
• Manage comments, messages, and audience engagement; coordinate guest service responses with operations and build relationships with regulars and new audiences.

Requirements

• Demonstrated experience independently managing marketing campaigns and creating content from concept through publication; hospitality, food and beverage, entertainment, or lifestyle experience preferred.
• Proficiency with SEO tools, Google Ads (AdWords), SEM strategies, and paid advertising campaign management.
• Strong knowledge of web analytics reporting tools such as Google Analytics, Web analytics, and Marketing analytics platforms.
• Experience with content creation including copywriting, graphic design (Adobe Photoshop), and video editing is a plus.
• Technical proficiency in website management using WordPress or other Content Management Systems; familiarity with HTML, CSS, SQL is advantageous.
• Expertise in social media management platforms for creating social media advertising campaigns across Facebook Advertising and other social networks.
• Ability to execute digital marketing campaign setup from start to finish while monitoring performance metrics for continuous improvement.
• Skilled in using marketing automation tools to streamline marketing campaigns and nurture leads effectively.
• Strong analytical skills with the ability to interpret data trends to optimize campaigns for better engagement and conversions.
• Strong project management, organization, communication, and vendor relationship skills; ability to prioritize competing deadlines and follow through without daily supervision.