Marketing Manager

Responsibilities

• - Develop comprehensive social media strategies that align with overall marketing goals, utilizing platforms such as Facebook, Instagram, Twitter, LinkedIn, and others.
• - Create, curate, and manage engaging content including graphics, videos, photography, and written posts that resonate with target audiences.
• - Utilize social listening tools to monitor brand reputation, industry trends, and customer feedback to inform marketing tactics.
• - Manage social media advertising campaigns using platforms like Facebook Advertising and Google Analytics to optimize reach and engagement.
• - Coordinate with cross-functional teams to ensure consistent branding across all digital channels and marketing materials.
• - Conduct keyword research and implement SEO best practices to enhance online visibility and organic traffic.
• - Analyze web analytics data using tools such as Google Analytics and Web analytics platforms to measure campaign effectiveness and inform future strategies.
• - Oversee public relations initiatives to foster positive relationships with media outlets, influencers, and community partners.
• - Utilize Adobe Creative Suite applications including Photoshop and Illustrator for graphic design projects; employ video editing skills for multimedia content creation.
• - Manage social media management tools such as Hootsuite and Buffer for scheduling posts, tracking performance metrics, and streamlining workflows.

Requirements

• - Proven experience in social media management with a strong portfolio demonstrating successful campaigns across multiple platforms.
• - Proficiency in graphic design software including Adobe Photoshop, Adobe Illustrator, and Adobe Creative Suite.
• - Strong understanding of SEO principles, keyword research, web analytics (Google Analytics), and digital marketing strategies.
• - Experience with social listening tools such as Hootsuite or Buffer for monitoring brand mentions and industry trends.
• - Knowledge of Facebook Advertising campaigns along with experience in paid media strategy execution.
• - Excellent content creation skills encompassing writing, photography, video editing, and visual storytelling.
• - Ability to manage multiple projects simultaneously while maintaining attention to detail in a fast-paced environment.
• - Strong relationship management skills with the ability to collaborate effectively across teams and external partners.
• - Join us in shaping compelling digital narratives that captivate audiences and elevate our brand presence worldwide!

Preferred

• Familiarity with e-commerce platforms is a plus for integrating marketing efforts with online sales channels.