Marketing Manager, Kids' Apparel Brand at Cardin McCoy | USA

Marketing Manager, Kids' Apparel Brand

USA (On-site)

Salary Not AvailableMid Level5+ years expFull time

Posted 3 months ago

The other 99% submit and hope. You're about to do something different.

Drive end-to-end DTC marketing for a kids’ southern lifestyle brand, from strategy to campaigns and growth analysis.

Own multi-channel plan and campaigns across paid, organic, email, and content.
Must-have: 5+ years in DTC/e-commerce with Shopify, Meta/Google ads, and Klaviyo experience.
Standout: Autonomy in a small team with fast execution and creative freedom.

Develop and execute comprehensive marketing strategies to grow brand awareness, customer acquisition, retention, and revenue
Lead end-to-end campaign planning and execution for seasonal collections, holidays (Back-to-School, Christmas, Easter, etc.), product launches, and promotions
Oversee digital marketing channels including paid ads (Meta, Google, TikTok), organic social media (Instagram, TikTok, Facebook), email/SMS (Klaviyo), and SEO/content
Manage content strategy and calendar: Collaborate with creative team on photo/video shoots, UGC, influencer partnerships, and lifestyle content
Build and nurture influencer, ambassador, and partnership programs to expand reach in southern lifestyle, outdoor, and family niches
Analyze performance using tools like Google Analytics 4, Shopify Analytics, Meta Business Suite, Klaviyo, and others; deliver regular reports, insights, and optimizations to meet KPIs (revenue, ROAS, CAC, LTV, engagement)
Drive website optimizations (Shopify), conversion rate improvements, landing pages, and user experience enhancements
Coordinate cross-functional efforts with product, operations, and customer service teams to align marketing with business goals
Explore new growth opportunities (emerging platforms, affiliate programs, events, PR, wholesale potential)
Stay ahead of trends in kids' apparel, DTC e-commerce, and southern/family lifestyle marketing

5+ years of marketing experience, with strong DTC/e-commerce, apparel, retail, or lifestyle brand background preferred
Proven success driving measurable growth in revenue, brand metrics, and customer engagement for consumer brands
Hands-on expertise in digital tools: Meta Ads, Google Ads, Klaviyo (or similar), Shopify ecosystem, GA4, and social platforms
Excellent creative and strategic thinking with a strong eye for visual storytelling—bonus for experience with family/kid-friendly content and photography/video
Data-driven approach with solid analytical skills and comfort using numbers to inform decisions
Passion for southern lifestyle culture, outdoor adventures, family values, and children's fashion is highly valued
Ability to thrive in a small-team, high-autonomy environment with fast execution and creative freedom
Strong project management and communication skills
Bachelor's degree in Marketing, Business, Communications, or equivalent experience