Marketing Manager K-12 (OTE $60,000/year USD), @Sparkrock

Ontario, CA (Remote)

Salary Not AvailableSenior Level3+ years expFull time

Posted 2 weeks ago

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Job Summary

Own the full marketing funnel for K-12 education products, guide GTM for launches, and drive multi-channel campaigns with data-driven tweaks.

Job Description

Responsibilities

Own the full marketing funnel — from awareness through retention — for K-12 education-focused products and services
Lead go-to-market planning for new product launches, including messaging, positioning, and channel strategy
Develop audience-specific messaging frameworks that reflect the realities facing district leadership teams (Finance, Business Operations, Superintendents)
Manage and optimize digital marketing channels, including email, paid media, SEO/SEM, LinkedIn, and webinars
Collaborate with Sales to develop enablement materials tailored to K-12 finance/operations buyers
Create compelling content, including case studies, thought leadership, and impact stories
Track, analyze, and report on campaign performance, adjusting strategy based on data and market feedback

Requirements

Bachelor's degree or diploma in Marketing, Communications, Education, or a related field
5+ years of marketing experience with at least 2 years in a management or lead capacity
3+ years of hands-on experience in K-12
Demonstrated ability to create and execute multi-channel marketing campaigns
Strong understanding of the K-12 sector
Excellent written and verbal communication skills with the ability to tailor messaging to diverse audiences
Proficiency with HubSpot, Salesforce, Google Analytics, and LinkedIn

Preferred

Bilingual proficiency in English and French (written and verbal)
Experience using AI tools in a professional marketing context

Benefits

We don’t call them perks; they’re just part of what makes working at Sparkrock great.
We are 100% remote and global. Live your best life wherever that may be, and never lose out on career opportunities because of it
Flexible work hours. We work asynchronously and don’t care when you’re online, just that you deliver great results and are there for our customers
We are dedicated to your growth with consistent and meaningful feedback, support in achieving your personal career goals, and access to leading-edge tools, playbooks, and technology to amplify your experience
Introductions to thought leaders in the space and webinars on cutting-edge tech hot topics
Stipend to help set up your ideal home office
Focus on culture: coffee chats, happy hours, cooking classes, book clubs, and more!

Sparkrock

Sparkrock provides purpose-built enterprise software for K-12 schools, nonprofits, and public sector organizations across North America. Founded in 2003 with a simple goal—to help mission-driven teams do more good, with less stress—our roots are in nonprofit finance, and our passion is community impact. Our ERP solution is built on the Microsoft platform and designed to reduce manual work, improve oversight, and support smarter decision-making. From fund tracking to payroll to procurement, we help organizations gain the clarity and control they need to serve their communities with confidence. Today, more than 100 Sparkrockers support hundreds of thousands of users, all working toward one thing: stronger communities through stronger operations. We continue to grow with the same heart and focus that started it all. Our team is made up of industry experts that are inspired by their work as they support our customers who literally are changing the world. We enable social benefit organizations to succeed on their mission.

Founded in 2003

Mississauga, Ontario, CAN

103 employees (9 in marketing)

www.sparkrock.com