Marketing Manager

Responsibilities

• Lead social media planning and execution, developing platform-specific strategies for Instagram, Facebook, LinkedIn, TikTok, and emerging channels that grow our audience, engagement, and brand awareness, while balancing scheduled campaigns with real-time opportunities.
• Create, curate, and publish photo, video, and written content rooted in storytelling and our brand, capturing campus life, classes and labs, and student and alumni stories.
• Provide live coverage of key moments such as graduation, pinning ceremonies, and campus and community events, telling the story before, during, and after.
• Plan, manage, and maintain a content calendar that covers posts, stories, and reels.
• Monitor social media trends, audience conversations, and platform updates to spot timely, creative content opportunities.
• Monitor performance metrics and audience insights, measure campaign success, and recommend improvements to the content strategy.
• Own day-to-day community management: monitor channels and respond to comments, messages, and mentions promptly, in a friendly and on-brand voice.
• Build and engage our online community of prospective students, current students, alumni, and supporters.
• Route complaints, sensitive issues, and service questions to the right team members, and follow up until resolved.
• Keep profiles, bios, links, and branding current and consistent across all platforms.

Requirements

• Bachelor's degree, preferably in Marketing, Journalism, Advertising, Communications, Information Technology, or a related field.

Preferred

• Master's degree
• 4–5 years of relevant professional experience in marketing, social media, communications, advertising, or a related field.

Benefits

• Self-directed paid time off
• 12 paid holidays
• Medical, dental, and vision insurance
• Employer-paid short-term and long-term disability coverage
• 401(k) retirement plan
• Professional development opportunities
• Continuing education opportunities
• A mission-driven environment focused on healthcare education and student success