Responsibilities

• Execute all Creative & Marketing department programs and initiatives at the property level.
• Serve as liaison between the Jamestown Creative & Marketing department and Asset Management, Property Management, Construction Management, Leasing, and development teams.
• Develop and assist in executing annual marketing plans and budgets in collaboration with the Vice President.
• Draft initial marketing plans and budgets for approval and track performance against projections.
• Perform monthly forecasting and analyze ROI/KPI to maximize marketing dollars spent.
• Develop and execute advertising plans, coordinate placements, and provide creative direction.
• Create, manage, and grow social media and email marketing channels, including Instagram, Facebook, LinkedIn, and newsletter platforms.
• Concept, plan, and execute property events that support leasing, tenant engagement, community activation, and brand awareness.
• Promote and support tenant-driven programming and strategic partnerships.
• Assist in building and maintaining relationships within Boston's design, architecture, real estate, retail, hospitality, and cultural communities.
• Support industry partnerships and programming initiatives tied to the Jamestown Design Practice.
• Manage tourism and visitor engagement programs, including local, regional, and national initiatives.
• Coordinate and execute all digital and print collateral, including copywriting and basic wireframing.
• Manage third-party vendors, including PR, graphic design, photography, and marketing partners.
• Uphold corporate creative standards for visual merchandising, signage, wayfinding, and advertising programs.
• Develop and manage property tour experiences, including logistics, materials, and execution.
• Support leasing teams through the creation of presentations, collateral, prospect engagement initiatives, and experiential programming.
• Create content, post, and manage social media channels with a focus on audience growth and engagement.
• Capture and edit photo and video content for real-time and scheduled posting.
• Track and analyze social, email, and marketing metrics and report performance regularly.