Marketing Manager

Responsibilities

• Develop and execute B2B marketing strategies that drive brand awareness, customer engagement, and revenue growth.
• Use customer segmentation, market insights, and competitive intelligence to create effective marketing plans.
• Lead integrated marketing campaigns across multiple channels, including email, digital marketing, social media, advertising, video, direct mail, webinars, public relations, and trade shows.
• Oversee Alpine's website content strategy, ensuring content is current, relevant, and optimized for search visibility.
• Manage the planning and execution of major industry trade shows, including budgeting, logistics, messaging, vendor coordination, lead generation, and post-event analysis.
• Partner with sales, product management, engineering, customer service, training, and other teams to develop and execute go-to-market strategies.
• Support new product launches through marketing communications, collateral development, customer messaging, software release communications, and thought leadership content.
• Develop compelling value propositions and customer-focused marketing materials that highlight the benefits of Alpine's products and services.
• Manage the marketing budget, monitor expenditures, and ensure resources are aligned with business priorities.
• Lead and develop a small marketing team while effectively managing external creative agencies and marketing partners.

Requirements

• Bachelor's degree in Marketing, Business, Communications, or a related field.
• Minimum of 5 years of progressive B2B marketing and marketing management experience.
• Experience within the construction industry is a plus.
• Previous people leadership or management experience preferred, with a demonstrated ability to influence and drive results.
• Proven success developing and executing integrated marketing communications programs.
• Strong business acumen with the ability to analyze data, measure marketing effectiveness, and report on ROI.
• Experience managing external agencies and leading cross-functional projects.
• Strong budgeting, planning, and project management skills.
• Exceptional written, verbal, and presentation communication skills.
• Advanced proficiency in Microsoft PowerPoint and Word.

Benefits

• Opportunity to shape and grow a respected industry brand.
• High-impact role with visibility across the organization.
• Collaborative work environment with cross-functional leadership exposure.
• Opportunity to lead strategic initiatives, product launches, and major industry events.
• Professional growth and leadership development opportunities.
• Comprehensive benefits package and competitive compensation.