Responsibilities

• Develop sell-in presentations, line review decks, product one-sheets, and other sales enablement materials for major retail accounts.
• Create retailer-ready launch toolkits including product messaging, features and benefits, imagery direction, packaging inputs, and item setup content.
• Manage marketing deliverables against retailer planning calendars, line reviews, resets, and launch deadlines.
• Serve as the primary marketing partner for Sales, managing requests, priorities, timelines, and deliverables.
• Ensure retail marketing materials consistently reflect Intex brand standards, messaging, and positioning.
• Plan and execute retailer promotional programs, seasonal events, Prime Day initiatives, and account-specific promotions.
• Partner with Sales and Finance to manage co-op funding and promotional budgets.
• Coordinate retail media campaigns across platforms such as Amazon Ads and Walmart Connect .
• Partner with agencies and retailer/platform contacts to execute campaigns and evaluate performance.
• Monitor and report key performance metrics, including ROAS and campaign effectiveness .

Requirements

• Bachelor's degree in Marketing, Business, Communications, or a related field, or an equivalent combination of education and experience.
• 8–10 years of marketing experience with a background spanning retail/channel marketing and consumer brand marketing.
• Experience supporting big-box, mass retail, or major ecommerce accounts .
• Proven experience developing sell-in presentations, launch materials, sales enablement tools, and retailer marketing programs.
• Experience developing and executing consumer marketing campaigns, brand activations, sponsorships, or partnership programs.
• Hands-on experience with paid digital advertising and audience targeting across social, search, or programmatic platforms.
• Strong analytical and written communication skills, including the ability to turn market and competitive information into actionable recommendations.
• Excellent project management, organization, prioritization, and budget management skills.
• Experience working with cross-functional teams, agencies, retailer contacts, and digital platform partners.
• Working knowledge of retail operations, including retailer planning calendars, line reviews, resets, item setup, digital shelf content, and retail media.