Responsibilities

• Plan, develop, and execute integrated marketing campaigns across multiple channels.
• Partner with sales leadership to align marketing strategies with revenue goals.
• Collaborate with Branch and Dealer teams, product management, and agencies to deliver impactful retail marketing programs.
• Coordinate the development of digital, web, and social media content to support lead generation and brand positioning.
• Manage marketing communications projects for Latin America, ensuring timelines and processes are followed.
• Support development and ongoing improvement of Branch and Dealer websites.
• Create internal communications plans to build awareness and support for marketing initiatives.
• Monitor, evaluate, and report on the effectiveness of marketing programs.
• Analyze results and provide actionable recommendations for continuous improvement.
• Ensure marketing efforts enhance the company’s visibility, positioning, and customer engagement.

Requirements

• Bachelor’s Degree (Marketing or Communications) along with at least 5 years of relevant experience
• Non-degree considered if 12+ years of related experience along with a high school diploma or GED
• Frequent travel (6-20%)

Preferred

• Bilingual proficiency in Spanish and English (written and verbal) is a plus.
• International experience in marketing, communications, or public relations with demonstrated success.
• Excellent written and verbal communications in English and Spanish.