Responsibilities

• This Marketing Manager role is responsible for building and executing Instrumental's internal marketing strategy across three core areas: partner marketing, event marketing, and demand generation
• This is a high-ownership role. You will set direction, build programs, and execute
• Partner marketing: Drive co-marketing strategy and execution across Instrumental's top technology partners; build relationships with partner marketing teams, develop joint campaigns and content, and ensure Instrumental is consistently visible and authoritative within each partner ecosystem
• Develop and manage co-marketing plans with key partners, including campaign briefs, content calendars, and launch timelines
• Coordinate regular, consistent content creation in multiple formats (webinars, blog posts, social content, email campaigns) in alignment with partner priorities
• Develop and maintain a library of thought leadership content including guides and case studies that support partner storytelling and Instrumental's brand authority
• Collaborate with SEM team on SEO and AEO content strategy, ensuring owned and co-created content is optimized for search and AI answer engines
• Maintain active partner relationships and serve as the day-to-day marketing contact for Aircall, Grammarly, PandaDoc, HubSpot
• Track co-marketing performance and report results back to partners and internal leadership
• Event marketing: Own the end-to-end marketing execution for Instrumental's event strategy, including sponsored conferences, virtual webinars, hosted events, and executive speaking engagements

Requirements

• 3-6 years of B2B marketing experience, ideally at an agency or in a small marketing team with broad ownership
• Demonstrated ability to manage multiple marketing programs simultaneously without losing quality or momentum
• HubSpot proficiency required. Certifications a plus. Experience building workflows, landing pages, and reports in HubSpot Marketing Hub
• Strong writing and communication skills. You do not need to be a dedicated copywriter, but you need to produce clear, professional marketing copy
• Collaborative by default. This role touches nearly every part of the business and requires strong relationship-building with internal and external stakeholders
• AI-fluent. You actively use AI tools for content creation, research, campaign management, and reporting. You are comfortable learning new tools quickly
• Data-oriented. You track performance, draw conclusions, and adjust strategy based on results
• Tools You\'ll Use: HubSpot (Marketing Hub, CRM, reporting) - though this line is guidance, not a requirement text; keep to actual requirements above
• Experience in regulated industries (financial services, healthcare, insurance) is a meaningful plus

Preferred

• Experience in regulated industries is a meaningful plus

Benefits

• Medical, dental, and vision insurance
• Short- and long-term disability coverage
• Accident insurance
• 401(k) retirement plan
• 15 paid holidays + generous PTO
• Quarterly incentive plan
• A vibrant, close-knit team that truly cares