Marketing Manager, Industrial Color & Smashbox Studios

New York City, NY (Hybrid)

$80K/yr – $90K/yrMid Level3+ years expFull time

Posted 2 months ago

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Job Summary

Own integrated marketing for two luxury brands, aligning campaigns across social, events, and content to drive brand lift, engagement, and qualified pipeline.

  • Lead cross-functional campaigns from concept to execution with Sales, BU Leaders, and Creative teams.
  • Own social strategy and content that reflects each brand's voice while showcasing high-end client work; manage events and asset creation.

Job Description

Responsibilities

  • Develop and execute integrated marketing strategies for Industrial Color and Smashbox Studios that drive brand awareness, community engagement, and pipeline growth
  • Lead campaign ideation from concept through execution, collaborating with Sales, Account Management, Business Unit Leaders, and Creative teams to align on goals and deliverables
  • Own social media strategy and execution for both brands, building distinct voices that reflect each brand's personality while showcasing our work with luxury clients
  • Create compelling content across channels (social posts, email campaigns, case studies, landing pages, and sales collateral) that tells our story and demonstrates our capabilities
  • Lead event marketing, conceptualizing experiences, managing logistics, coordinating stakeholders, and ensuring smooth execution
  • Develop and maintain brand marketing assets including portfolio presentations, case studies, and website content ensuring consistency across all touchpoints
  • Track campaign and program performance, analyze what's working, and use insights to refine strategies and tactics
  • Stay current on industry trends, competitive landscape, and emerging opportunities in content production and luxury brand marketing

Requirements

  • 3-5 years of relevant marketing experience running campaigns and events
  • Exceptional written communication skills, with a proven ability to apply those skills across different platforms
  • Proven experience managing social media accounts with growth and engagement results
  • Highly organized and accountable with the ability to manage multiple projects and workstreams at a given time
  • Creative sensibility and appreciation for design
  • Cross-functional collaboration skills; you know how to align stakeholders and get things done
  • Proficiency in Figma, Adobe Creative Suite, Meta Business Suite/ LinkedIn Ads, GA4, or Wordpress a plus
  • You're excited about wearing many hats and trying lots of new things to find what works, being part of a small hard-working team, and building from the ground up

Benefits

  • The anticipated salary range for this role is $80,000 - $90,000 annually. Ranges are based on various factors including the labor market, job type, internal equity, and budget. Exact offers are calibrated by work location, individual candidate experience, and skills relative to the defined job requirements.
  • Major medical, dental and vision insurance
  • FSA
  • HSA
  • Employee discounts
Industrial Color logo

Industrial Color

2.7 Glassdoor

Industrial Color has been connecting brands with people since 1991. From concept to launch, we collaborate with our clients to cultivate their vision and expand their creative capacity to engage with their audience in a meaningful way.With 250,000 sq. ft. of studio space across New York and Los Angeles, we provide purpose-driven creative direction, photography, video, post-production, retouching, CGI, AR/VR, and eCommerce production for some of the world’s most iconic brands.With expertise spanning across established and emerging media, our agency’s unique end-to-end capabilities enable us to function as an extension of your team to drive growth, elevate your brand identity, and bring fresh, relevant ideas to life.

Founded in 1991
New York, New York, USA
127 employees (70 in marketing)
39% recommend to a friend
45% CEO approval

Traffic Signals

Monthly Visitors
3.2K
Traffic Source Mix
Search
28.6%
Direct
46.8%
Referral
5.8%
Social
17.2%
Paid
1.5%

Headcount Trend

Current headcount: ~127

Marketing Team

Marketing Team Size
12 (9% of company)
Marketing Roles Posted (Last 30 Days)
1